101 The Surprising Science Behind Creating Sustainable Behavior
8:30 AM - 9:30 AM Wednesday, December 7
NOTE: Due to copyright constraints, this session will only be available live. It will not be recorded.
Have you ever wondered why people who desperately want to adopt healthier lifestyles don’t stick with them once their initial burst of motivation fades? People logically understand the importance of creating healthy habits (better health, weight loss, disease prevention, etc.), and yet this understanding often does not prevent them from struggling to change behavior related to these habits.
In this provocative opening session, Michelle Segar will showcase the science for a new paradigm to better foster sustainable behavior change. You will examine why logic-based reasons for behavior change keep people stuck in cycles of starting and stopping but not behavioral sustainability. Via a science-based story, you will learn a novel approach to promoting self-care, health, and wellness behaviors, and you will discover how this approach can be applied across multiple organizational and individual contexts. You will leave this session with a more strategic way to design for and promote sustainable behavior change.
Michelle Segar
Author
No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness
Michelle Segar, a motivation scientist and author of No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness, is a leading authority on what motivates people to choose and maintain healthy behaviors. She is director of the University of Michigan’s Sport, Health, and Activity Research and Policy Center, and chair of the US National Physical Activity Plan’s Communication Committee. Michelle’s perspective is informed by more than 20 years of research, individual health coaching, and organizational consulting. She has a doctorate in psychology and master’s degrees in health behavior/health education and kinesiology from the University of Michigan.
201 Neuroscience and Learning: Facts and Fantasies
10:00 AM - 11:00 AM Wednesday, December 7
Neuroscience (aka brain-based learning) is one of the hottest topics in training and education. Over 40,000 neuroscience studies have been published in scientific journals. Learning practitioners are drawn to this research as a source of wisdom for their learning designs. Yet despite its promise, neuroscience is a fairly young field. Questions remain. Are neuroscience findings valid? Are they relevant to learning design? Are they useful?
In this session, noted research translator Will Thalheimer will review the research on neuroscience. You will explore research that debunks common myths, and you’ll pinpoint misconceptions related to brain-based learning. You will also receive practical suggestions for how to approach neuroscience recommendations.
Will Thalheimer
Founder
Work-Learning Research
Will Thalheimer, PhD, MBA, is a world-renowned speaker, writer, researcher, and consultant focused on research-based best practices for learning design, learning evaluation, and presentation design. Will wrote the award-winning book Performance-Focused Learner Surveys (second edition); created LTEM, the Learning-Transfer Evaluation Model, the Presentation Science Workshop, and co-created the eLearning Manifesto. Will has the honor of being a Learning Guild Master.
301 Diagnosing Behavior Change Problems
11:30 AM - 12:30 PM Wednesday, December 7
Most learning programs have the goal of supporting behavior change, even a change as simple as getting people to do their job better. Organizational learning traditionally measures desired outcomes in terms of “learning objectives,” which are fairly straightforward to identify. In contrast, identifying the root cause of behavior change problems is considerably more complex.
In this session, Julie Dirksen will examine the differences between analyzing learning objectives and diagnosing behavior change problems. You will explore behavior change from multiple angles, including why people do what they do today, why they may resist changing their behavior tomorrow, and more. You will leave this session with strategies you can use to diagnose behavior change problems in the organizations you support.
Julie Dirksen
Learning Strategist
Usable Learning
Julie Dirksen, a learning strategist with Usable Learning, is a consultant and instructional designer with more than 15 years' experience creating highly interactive eLearning experiences for clients ranging from Fortune 500 companies to technology startups to grant-funded research initiatives. She's interested in using neuroscience, change management, and persuasive technology to promote sustainable long-term learning and behavior change. Her MS degree in instructional systems technology is from Indiana University, and she's been an adjunct faculty member at the Minneapolis College of Art and Design. She is the author of Design For How People Learn.
401 Q&A with the Behavior Change Experts
1:00 PM - 2:00 PM Wednesday, December 7
Have you ever wanted to pick the brain of an expert on brain science and behavior change? Now’s your chance!
In this closing session for day one of the Science of Behavior Change Summit, moderator David Kelly will be joined by three speakers who will further examine the science behind their work and discuss how it can be applied to organizational learning. The floor will also be open to attendees, allowing you to share your own experiences and ask your own questions of the panel.
Will Thalheimer
Founder
Work-Learning Research
Will Thalheimer, PhD, MBA, is a world-renowned speaker, writer, researcher, and consultant focused on research-based best practices for learning design, learning evaluation, and presentation design. Will wrote the award-winning book Performance-Focused Learner Surveys (second edition); created LTEM, the Learning-Transfer Evaluation Model, the Presentation Science Workshop, and co-created the eLearning Manifesto. Will has the honor of being a Learning Guild Master.
Julie Dirksen
Learning Strategist
Usable Learning
Julie Dirksen, a learning strategist with Usable Learning, is a consultant and instructional designer with more than 15 years' experience creating highly interactive eLearning experiences for clients ranging from Fortune 500 companies to technology startups to grant-funded research initiatives. She's interested in using neuroscience, change management, and persuasive technology to promote sustainable long-term learning and behavior change. Her MS degree in instructional systems technology is from Indiana University, and she's been an adjunct faculty member at the Minneapolis College of Art and Design. She is the author of Design For How People Learn.
David Kelly
Chairman
The Learning Guild
David Kelly is the Chairman of the Learning Guild. David has been a learning and performance consultant and training director for over 20 years. He is a leading voice exploring how technology can be used to enhance training, education, learning, and organizational performance. David is an active member of the learning community, and can frequently be found speaking at industry events. He has previously contributed to organizations including ATD, eLearn Magazine, LINGOs, and more.
Carol Leaman
CEO
Axonify
Carol Leaman is the CEO of Axonify, a disruptor in the corporate learning space and innovator behind the world’s first employee knowledge platform. Previously, she was CEO of several other tech companies, including PostRank, a social engagement analytics company she sold to Google. Carol is a thought leader whose articles appear in various publications; she also sits on the boards of many organizations and advises high-tech firms. Carol’s awards include the Waterloo Region Entrepreneur Hall of Fame Intrepid Award (2011) and the Sarah Kirke Award (2010) for Canada’s leading female entrepreneur. She is a finalist for the Techvibes Entrepreneur of the Year Award (2017).
501 Training the Google Way: Using Neuroscience to Create Behavior Change
8:30 AM - 9:30 AM Thursday, December 8
There are many well-entrenched practices associated with training. As the body of knowledge about neuroscience and the science of behavior change continues to grow, the effectiveness of some of our current practices comes into question.
In this session, professor Art Kohn will examine how today’s cutting-edge advancements in science are making training more effective at Google. You will examine how the brain uses metaphor and emotion to encode information. You will learn how to improve attention spans by understanding levels of consciousness, and discover how to design effective follow-up training by tapping into the mnemonic principles of memory. You will leave this session with an understanding of how the brain controls learning and memory, and how Google is applying this knowledge to create engaging eLearning.
Art Kohn
Professor
ASPIRE Consulting Group
Dr. Art Kohn earned his PhD in cognitive science at Duke University and is a consultant with Google, helping the organization develop new programs which train more than 1.2 billion people. Dr. Kohn's professional research explores how to present information in order to maximize learning and memory. He was awarded the National Professor of the Year award from the American Psychological Association and he won a Fulbright Fellowship in cognitive psychology and a second Fulbright Fellowship in distance education. He consults with organizations around the world, helping them modernize and optimize their training programs.
601 Brains, Games, and Behavior Change
10:00 AM - 11:00 AM Thursday, December 8
Playing games is the prototypical example of an intrinsically motivating activity, and motivation in behavior change is a pivotal issue. For example, billions of dollars are spent each year to move our behaviors in a healthier direction and avert conditions such as obesity, diabetes, cardiovascular disease, and other costly and painful afflictions. Leveraging the motivational dynamics of gameplay to energize and sustain people through behavior change is a challenging yet profound solution.
In this session, Dustin DiTommaso will double-tap into the techniques game designers use to motivate, engage, and reward players. You will examine the theory and evidence-based methods and models for how games and play can shape our psychological processes, influencing behavior and subjective well-being. You will also explore the delicate balance of challenge and reward, competition and social support, goal setting and scaffolding, and meaningful feedback in game design for behavior change.
NOTE: Due to a family emergency, the original speaker, Dustin DiTomasso is unable to present this session. Julie Dirksen will be presenting the session.
Julie Dirksen
Learning Strategist
Usable Learning
Julie Dirksen, a learning strategist with Usable Learning, is a consultant and instructional designer with more than 15 years' experience creating highly interactive eLearning experiences for clients ranging from Fortune 500 companies to technology startups to grant-funded research initiatives. She's interested in using neuroscience, change management, and persuasive technology to promote sustainable long-term learning and behavior change. Her MS degree in instructional systems technology is from Indiana University, and she's been an adjunct faculty member at the Minneapolis College of Art and Design. She is the author of Design For How People Learn.
701 Leveraging the Latest in Brain Science to Deliver Learning
11:30 AM - 12:30 PM Thursday, December 8
Carol Leaman
CEO
Axonify
Carol Leaman is the CEO of Axonify, a disruptor in the corporate learning space and innovator behind the world’s first employee knowledge platform. Previously, she was CEO of several other tech companies, including PostRank, a social engagement analytics company she sold to Google. Carol is a thought leader whose articles appear in various publications; she also sits on the boards of many organizations and advises high-tech firms. Carol’s awards include the Waterloo Region Entrepreneur Hall of Fame Intrepid Award (2011) and the Sarah Kirke Award (2010) for Canada’s leading female entrepreneur. She is a finalist for the Techvibes Entrepreneur of the Year Award (2017).
801 Working with Stories: Behavioral Change for the Ornery
1:00 PM - 2:00 PM Thursday, December 8
Don’t you just love it when people motivate you to change your behavior? Do you relish the prospect of a good, long look in the mirror? If you said no to either of these questions (or if you hear this from people you are trying to help), you might want to learn more about participatory story work. Working with stories is an ancient and universal—but recently neglected—way for people to surprise and motivate themselves by playfully and obliquely looking back over their experiences to discover lessons they never noticed they learned and energy they never knew they had. By paying serious yet creative attention to the ground truth of their experiences, they can open their eyes and nudge their ornery selves in a better direction.
This session will introduce you to the growing field of participatory narrative inquiry, which helps groups of people explore their experiences to surprise themselves with new insights and new energy for positive change. You’ll explore foundational concepts, learn from war stories of eye-opening projects, and gain effective story-based activities you can use right away.
Cynthia Kurtz
Co-founder
PNI Institute
Cynthia F. Kurtz is a researcher, software developer, consultant, and writer who has been helping communities and organizations work with their stories since 1999. Originally trained in ethology, Cynthia discovered the field of organizational narrative at IBM Research, where she conducted research to help IBM develop internal and client services centered around organizational stories. She built on that work at IBM’s Institute for Knowledge Management and at the consulting firm Cognitive Edge before launching her independent consultancy. She has consulted on over 100 narrative projects. Cynthia’s textbook, Working with Stories in Your Community or Organization, is a vital resource for participatory story work.