Learning from Marketing Summit Program
The Learning from Marketing Summit will help you discover what L&D professionals can learn from marketing. You will leave with a better understanding of how marketing approaches can be applied to L&D solutions, with specific ideas for using common marketing processes within your work, and even ideas for how to better connect with your own marketing department.
DAY 1: August 23
101: A Few Things L&D Should Steal from Marketing
Mike Taylor, Mindset Digital
8:15 AM – 9:30 AM PT
Discover free and low-cost tools and techniques that marketers have been successfully using for years to capture attention and move people to take action. You’ll see easy-to-implement examples that can be applied in L&D, and you’ll observe these principles and technologies in action. Learn more.
201: Leveraging Marketing Experiences for L&D
Ning Zhang, Z5 Consulting
10:00 AM – 11:00 AM PT
Explore how marketers have been able to fulfill Maslow’s hierarchy of needs more effectively than educators have. You will dissect the intersection of the two disciplines and learn to use techniques from the marketing world to create more powerful learning experiences. Learn more.
301: Content Strategy—Not Just for Marketers
Bianca Baumann, EventMobi
11:30 AM – 12:30 PM PT
Learn how marketing professionals create and plan their content, and why L&D professionals should embrace and adapt this model. Find out how you can apply these concepts to L&D in order to drive an individual’s performance, help plan for quarters to come, and measure ROI. Learn more.
401: How Marketers Use Influencers to Build Loyalty
David Kelly, The eLearning Guild
1:00 PM – 2:00 PM PT
Explore the world of influencer marketing and how to apply its principles to L&D. You will examine the core elements of an influencer campaign and find out how effective use of influencers can accelerate your program results. Learn more.
DAY 2: August 24
501: Structuring Learning Like a Marketing Campaign
David Swaddle, Cochlear
8:30 AM – 9:30 AM PT
Explore a case study of a learning and development program built like a marketing campaign. You’ll also learn how the team was able to reuse some consumer and trade marketing materials. Learn more.
601: Using Advertisers’ Secrets to Create Compelling Videos
Danielle Wallace, Beyond the Sky Custom Learning
10:00 AM – 11:00 AM PT
If advertisements can influence people to purchase items they don’t need, are there ways to use this field’s secrets to influence learners—and do so without their feeling manipulated? Learn how the techniques that influence purchasing behavior can also change the behavior of your audience. Learn more.
701: Skill Sets Marketers Have that L&D Can Develop
Judy Albers, Intrepid Learning
11:30 AM – 12:30 PM PT
You’re a learning and performance professional. In this role, you’re expected to have a number of skills, including design, analysis, development, and more. You know there are things marketing departments do that can be applied to L&D, but what skills do you need? Learn more.
Judy Albers, Intrepid Learning
Bianca Baumann, EventMobi
Mike Taylor, Mindset Digital
Moderator: David Kelly, The eLearning Guild
1:00 PM – 2:00 PM PT
Further examine how the ideas and processes that marketing departments successfully use can be applied to organizational learning. The floor will also be open to attendees, allowing you to share your experiences and ask the panel any questions you may have. Learn more.
Purchase the Plus Package Package and attend this Summit for free; plus, get access to other benefits for the next 12 months! Learn more about Guild content packages.
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