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Learner Personas: The Human in the Experience

July 23, 2024

Are you an instructional designer frustrated by low learner engagement? Do your courses feel generic and miss the mark?

This free research report explores the power of learner personas – detailed profiles that go beyond demographics to understand your learners’ motivations, challenges, and learning preferences.

Here’s what you’ll learn:

Why basic learner analysis falls short: It’s not just about age and location!

How learner personas can transform your instructional design: Craft targeted learning experiences that resonate with your audience

Real-world examples and practical tips: Get started using learner personas effectively

The latest research on learner personas: Stay ahead of the curve and address potential challenges

Stop wasting time and resources on generic learning. Download this report and start creating truly engaging learning experiences today!

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Contributor

Jane Bozarth
Director of Research, The Learning Guild

Topics:

Elearning Design Instructional Design Learning Research & Science

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.ultp-column-overlay{opacity:50%;}.ultp-block-bd58cc > .ultp-column-wrapper:hover > .ultp-column-overlay{opacity:50%;}.block-editor-block-list__block > .ultp-block-bd58cc > .ultp-column-wrapper,.ultp-row-content > .ultp-block-bd58cc > .ultp-column-wrapper{overflow:visible;}@media (min-width: 992px){}@media only screen and (max-width: 991px) and (min-width: 768px){}@media (max-width: 767px){}[data-ultp=".ultp-block-2829cf"],.ultp-row-content > .ultp-block-2829cf{flex-basis:calc(25% - 10px);}.ultp-block-2829cf > .ultp-column-wrapper{padding:0px 0px 0px 0px;}@media (max-width: 991px){[data-ultp=".ultp-block-2829cf"],.ultp-row-content > .ultp-block-2829cf{flex-basis:calc(33.33% - 6.6666666666667px);}}@media (max-width: 767px){[data-ultp=".ultp-block-2829cf"],.ultp-row-content > .ultp-block-2829cf{flex-basis:calc(100% - 0px);}}.ultp-block-2829cf > .ultp-column-wrapper > .block-editor-inner-blocks > .block-editor-block-list__layout,.ultp-row-content > .ultp-block-2829cf > .ultp-column-wrapper{display:flex;flex-direction:column;}.ultp-block-2829cf > .ultp-column-wrapper > .block-editor-inner-blocks > .block-editor-block-list__layout,.ultp-row-content > .ultp-block-2829cf > .ultp-column-wrapper{justify-content:flex-start;}.ultp-block-2829cf > .ultp-column-wrapper > .ultp-column-overlay{opacity:50%;}.ultp-block-2829cf > .ultp-column-wrapper:hover > .ultp-column-overlay{opacity:50%;}.block-editor-block-list__block > .ultp-block-2829cf > .ultp-column-wrapper,.ultp-row-content > .ultp-block-2829cf > .ultp-column-wrapper{overflow:visible;}@media (min-width: 992px){}@media only screen and (max-width: 991px) and (min-width: 768px){}@media (max-width: 767px){}[data-ultp=".ultp-block-b37b34"],.ultp-row-content > .ultp-block-b37b34{flex-basis:calc(25% - 10px);}.ultp-block-b37b34 > .ultp-column-wrapper{padding:0px 0px 0px 0px;}@media (max-width: 991px){[data-ultp=".ultp-block-b37b34"],.ultp-row-content > .ultp-block-b37b34{flex-basis:calc(33.34% - 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767px){}.ultp-block-b02bc7 > .ultp-menu-item-wrapper > .ultp-menu-item-content > .block-editor-inner-blocks,.postx-page .ultp-block-b02bc7 > .ultp-menu-item-wrapper > .ultp-menu-item-content{left:calc(0% + 1px);}.ultp-block-b02bc7 > .ultp-menu-item-wrapper > .ultp-menu-item-content::before{left:calc(0% - 1px);width:calc(100% + 1px);}.ultp-block-b02bc7 > .ultp-menu-item-wrapper > .ultp-menu-item-content > .block-editor-inner-blocks,.postx-page .ultp-block-b02bc7 > .ultp-menu-item-wrapper > .ultp-menu-item-content{top:calc(100% + 12px);}.ultp-block-b02bc7 > .ultp-menu-item-wrapper > .ultp-menu-item-content::before{top:calc(0% - 12px);height:calc(100% + 12px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-b02bc7"]{font-size:12px;line-height:16px !important;}.ultp-menu-item-badge[data-currentbid=".ultp-block-b02bc7"]{border-radius:12px 12px 12px 12px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-b02bc7"]{padding:4px 12px 4px 12px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-b02bc7"]{bottom:calc(100% + 8px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-b02bc7"]{left:calc(0% + 10px);}.ultpMenuCss.ultp-block-b02bc7 > .ultp-menu-item-wrapper > .ultp-menu-item-label-container{padding:32px 0px 28px 0px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-b02bc7"]{font-weight:500;text-transform:uppercase;text-decoration:none;}.ultp-menu-item-badge[data-currentbid=".ultp-block-b02bc7"]{color:#fff;}.ultp-menu-item-badge[data-currentbid=".ultp-block-b02bc7"]{background-color:#037fff;}@media (min-width: 992px){}@media only screen and (max-width: 991px) and (min-width: 768px){}@media (max-width: 767px){}.ultp-block-f66999 > .ultp-list-menu-wrapper > .ultp-list-menu-content > .block-editor-inner-blocks > .block-editor-block-list__layout,.postx-page .ultp-block-f66999 > .ultp-list-menu-wrapper > .ultp-list-menu-content{gap:0px;}.ultp-block-f66999 > .ultp-list-menu-wrapper > .ultp-list-menu-content{border-radius:0px 0px 0px 0px;}.ultp-block-f66999 > .ultp-list-menu-wrapper > .ultp-list-menu-content{padding:10px 0px 10px 0px;}.ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container .ultp-menu-item-dropdown svg{height:14px;width:14px;}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container{gap:64px;}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container .ultp-menu-item-label-text{font-size:15px;line-height:20px !important;}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container{border-radius:0px 0px 0px 0px;}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container{padding:0px 0px 0px 0px;}.ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container .ultp-menu-item-icon svg,.ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container .ultp-menu-item-icon img{height:12px;width:12px;}.ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container .ultp-menu-item-label{gap:10px;}.ultp-block-f66999 > .ultp-list-menu-wrapper > .ultp-list-menu-content > .block-editor-inner-blocks > .block-editor-block-list__layout,.postx-page .ultp-block-f66999 > .ultp-list-menu-wrapper > .ultp-list-menu-content{align-items:stretch;}.ultp-block-f66999 > .ultp-list-menu-wrapper > .ultp-list-menu-content{background-color:rgba(0,16,25,1);}.ultp-block-f66999 > .ultp-list-menu-wrapper > .ultp-list-menu-content{border-color:#d2d2d2;border-style:solid;border-width:0px 0px 0px 0px;}.ultp-block-f66999 > .ultp-list-menu-wrapper > .ultp-list-menu-content{box-shadow:0px 8px 9px 1px rgba(0,0,0,.5);}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container .ultp-menu-item-dropdown svg{fill:#2e2e2e;}.ultpMenuCss .wp-block-ultimate-post-menu-item:hover > .ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container .ultp-menu-item-dropdown svg{fill:#2e2e2e;}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container .ultp-menu-item-label-text{font-weight:300;text-transform:capitalize;text-decoration:none;}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container .ultp-menu-item-label-text{color:#fff;}.ultpMenuCss .wp-block-ultimate-post-menu-item:hover > .ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container .ultp-menu-item-label-text{color:#fff;}.ultpMenuCss .wp-block-ultimate-post-menu-item:hover > .ultp-menu-item-wrapper[data-parentbid=".ultp-block-f66999"] > .ultp-menu-item-label-container{box-shadow:0px 0px 0px 0px #009fd4;}.ultpMenuCss 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> .block-editor-inner-blocks,.postx-page .ultp-block-5f523e > .ultp-menu-item-wrapper > .ultp-menu-item-content{left:calc(100% + 16px);}.ultp-block-5f523e > .ultp-menu-item-wrapper > .ultp-menu-item-content::before{left:calc(0% - 16px);width:calc(100% + 16px);}.ultp-block-5f523e > .ultp-menu-item-wrapper > .ultp-menu-item-content > .block-editor-inner-blocks,.postx-page .ultp-block-5f523e > .ultp-menu-item-wrapper > .ultp-menu-item-content{top:calc(0% + 0px);}.ultp-block-5f523e > .ultp-menu-item-wrapper > .ultp-menu-item-content::before{top:calc(0% - 0px);height:calc(100% + 0px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-5f523e"]{font-size:12px;line-height:16px !important;}.ultp-menu-item-badge[data-currentbid=".ultp-block-5f523e"]{border-radius:12px 12px 12px 12px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-5f523e"]{padding:4px 12px 4px 12px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-5f523e"]{bottom:calc(100% + 8px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-5f523e"]{left:calc(0% + 10px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-5f523e"]{font-weight:500;text-transform:uppercase;text-decoration:none;}.ultp-menu-item-badge[data-currentbid=".ultp-block-5f523e"]{color:#fff;}.ultp-menu-item-badge[data-currentbid=".ultp-block-5f523e"]{background-color:#037fff;}@media (min-width: 992px){}@media only screen and (max-width: 991px) and (min-width: 768px){}@media (max-width: 767px){}.ultp-block-c44663 > .ultp-menu-item-wrapper > .ultp-menu-item-content > .block-editor-inner-blocks,.postx-page .ultp-block-c44663 > .ultp-menu-item-wrapper > .ultp-menu-item-content{left:calc(100% + 16px);}.ultp-block-c44663 > .ultp-menu-item-wrapper > .ultp-menu-item-content::before{left:calc(0% - 16px);width:calc(100% + 16px);}.ultp-block-c44663 > .ultp-menu-item-wrapper > .ultp-menu-item-content > .block-editor-inner-blocks,.postx-page .ultp-block-c44663 > .ultp-menu-item-wrapper > .ultp-menu-item-content{top:calc(0% + 0px);}.ultp-block-c44663 > .ultp-menu-item-wrapper > .ultp-menu-item-content::before{top:calc(0% - 0px);height:calc(100% + 0px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-c44663"]{font-size:12px;line-height:16px !important;}.ultp-menu-item-badge[data-currentbid=".ultp-block-c44663"]{border-radius:12px 12px 12px 12px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-c44663"]{padding:4px 12px 4px 12px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-c44663"]{bottom:calc(100% + 8px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-c44663"]{left:calc(0% + 10px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-c44663"]{font-weight:500;text-transform:uppercase;text-decoration:none;}.ultp-menu-item-badge[data-currentbid=".ultp-block-c44663"]{color:#fff;}.ultp-menu-item-badge[data-currentbid=".ultp-block-c44663"]{background-color:#037fff;}@media (min-width: 992px){}@media only screen and (max-width: 991px) and (min-width: 768px){}@media (max-width: 767px){}.ultp-block-3eddd1 > .ultp-menu-item-wrapper > .ultp-menu-item-content > .block-editor-inner-blocks,.postx-page .ultp-block-3eddd1 > .ultp-menu-item-wrapper > .ultp-menu-item-content{left:calc(0% + 1px);}.ultp-block-3eddd1 > .ultp-menu-item-wrapper > .ultp-menu-item-content::before{left:calc(0% - 1px);width:calc(100% + 1px);}.ultp-block-3eddd1 > .ultp-menu-item-wrapper > .ultp-menu-item-content > .block-editor-inner-blocks,.postx-page .ultp-block-3eddd1 > .ultp-menu-item-wrapper > .ultp-menu-item-content{top:calc(100% + 12px);}.ultp-block-3eddd1 > .ultp-menu-item-wrapper > .ultp-menu-item-content::before{top:calc(0% - 12px);height:calc(100% + 12px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-3eddd1"]{font-size:12px;line-height:16px !important;}.ultp-menu-item-badge[data-currentbid=".ultp-block-3eddd1"]{border-radius:12px 12px 12px 12px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-3eddd1"]{padding:4px 12px 4px 12px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-3eddd1"]{bottom:calc(100% + 8px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-3eddd1"]{left:calc(0% + 10px);}.ultpMenuCss.ultp-block-3eddd1 > .ultp-menu-item-wrapper > .ultp-menu-item-label-container{padding:32px 0px 28px 0px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-3eddd1"]{font-weight:500;text-transform:uppercase;text-decoration:none;}.ultp-menu-item-badge[data-currentbid=".ultp-block-3eddd1"]{color:#fff;}.ultp-menu-item-badge[data-currentbid=".ultp-block-3eddd1"]{background-color:#037fff;}@media (min-width: 992px){}@media only screen and (max-width: 991px) and (min-width: 768px){}@media (max-width: 767px){}.ultp-block-c5bb05 > .ultp-list-menu-wrapper > .ultp-list-menu-content > .block-editor-inner-blocks > .block-editor-block-list__layout,.postx-page .ultp-block-c5bb05 > .ultp-list-menu-wrapper > .ultp-list-menu-content{gap:0px;}.ultp-block-c5bb05 > .ultp-list-menu-wrapper > .ultp-list-menu-content{border-radius:0px 0px 0px 0px;}.ultp-block-c5bb05 > .ultp-list-menu-wrapper > .ultp-list-menu-content{padding:10px 0px 10px 0px;}.ultp-menu-item-wrapper[data-parentbid=".ultp-block-c5bb05"] > .ultp-menu-item-label-container .ultp-menu-item-dropdown svg{height:14px;width:14px;}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-c5bb05"] > .ultp-menu-item-label-container{gap:64px;}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-c5bb05"] > .ultp-menu-item-label-container .ultp-menu-item-label-text{font-size:15px;line-height:20px !important;}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-c5bb05"] > .ultp-menu-item-label-container{border-radius:0px 0px 0px 0px;}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-c5bb05"] > .ultp-menu-item-label-container{padding:0px 0px 0px 0px;}.ultp-menu-item-wrapper[data-parentbid=".ultp-block-c5bb05"] > .ultp-menu-item-label-container .ultp-menu-item-icon svg,.ultp-menu-item-wrapper[data-parentbid=".ultp-block-c5bb05"] > .ultp-menu-item-label-container .ultp-menu-item-icon img{height:12px;width:12px;}.ultp-menu-item-wrapper[data-parentbid=".ultp-block-c5bb05"] > .ultp-menu-item-label-container .ultp-menu-item-label{gap:10px;}.ultp-block-c5bb05 > .ultp-list-menu-wrapper > .ultp-list-menu-content > .block-editor-inner-blocks > .block-editor-block-list__layout,.postx-page .ultp-block-c5bb05 > .ultp-list-menu-wrapper > .ultp-list-menu-content{align-items:stretch;}.ultp-block-c5bb05 > .ultp-list-menu-wrapper > .ultp-list-menu-content{background-color:rgba(0,16,25,1);}.ultp-block-c5bb05 > .ultp-list-menu-wrapper > .ultp-list-menu-content{border-color:#d2d2d2;border-style:solid;border-width:0px 0px 0px 0px;}.ultp-block-c5bb05 > .ultp-list-menu-wrapper > .ultp-list-menu-content{box-shadow:0px 8px 9px 1px rgba(0,0,0,.5);}.ultpMenuCss .ultp-menu-item-wrapper[data-parentbid=".ultp-block-c5bb05"] > .ultp-menu-item-label-container 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.ultp-menu-item-content::before{top:calc(0% - 0px);height:calc(100% + 0px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-acda87"]{font-size:12px;line-height:16px !important;}.ultp-menu-item-badge[data-currentbid=".ultp-block-acda87"]{border-radius:12px 12px 12px 12px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-acda87"]{padding:4px 12px 4px 12px;}.ultp-menu-item-badge[data-currentbid=".ultp-block-acda87"]{bottom:calc(100% + 8px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-acda87"]{left:calc(0% + 10px);}.ultp-menu-item-badge[data-currentbid=".ultp-block-acda87"]{font-weight:500;text-transform:uppercase;text-decoration:none;}.ultp-menu-item-badge[data-currentbid=".ultp-block-acda87"]{color:#fff;}.ultp-menu-item-badge[data-currentbid=".ultp-block-acda87"]{background-color:#037fff;}@media (min-width: 992px){}@media only screen and (max-width: 991px) and (min-width: 768px){}@media (max-width: 767px){}.ultp-block-b41aaa > .ultp-menu-item-wrapper > .ultp-menu-item-content 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