Ara Ohanian

CERTPOINT

Ara has led CERTPOINT from a start-up in 1996 to a global player delivering product and brand knowledge to some of the world's most powerful brands. His leadership has put CERTPOINT on the map by earning the trust of great companies such as L’Oreal, Honda, Toyota, The Hartford and Black & Decker. Ara works closely with senior executives from these organizations to develop proven and unique methodologies for leveraging Product and Brand Knowledge to accelerate sales. His expertise in managing business-critical knowledge for competitive advantage is recognized by market leaders.