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Immediately after graduating as a biochemist in 1989, Hans Kövi started working in the ICT- and design business, working on 3D animation and programming and, later on, in web design and eLearning. In 2004 he and a physician started InBrain, specializing in multimedia and eLearning design and technology for the pharmaceutical industry in The Netherlands. In 2009 InBrain became part of ISM eCompany. Hans currently works as creative director at InBrain. His main interests are helping organizations recognize the strategic value of learning and creating highly interactive eLearning like SBL and games.