Six months ago your global firm tasked you with developing training designed to ensure that design and production processes and practices used by employees are consistent across the organization. The instructional design team you assembled developed the trainings, but some of them failed to hit the mark. Employees aren’t signing up in some regions, and feedback from class attendees is weak. Your job and the program are on the line.
None of us want to experience that feeling. How can you make sure you avoid it? A training program can help bridge cultural and workplace practice differences. One that is delivered via eLearning modules or live online classes can be particularly effective, but it takes a lot of upfront work to get a successful program off the ground. Here are five keys that we have found helpful to designing and delivering a successful global training program.
Understand the key business objectives
Obviously you need to discuss budget and timeline, but it is even more important to ask why this program is needed. What is the most important business objective? What are the other specific goals or business objectives that this program must accomplish? What is the downside to failure? Every key decision you and your team make in designing and delivering the program must focus on meeting the business objectives.
Identify barriers to success and plan to get around them
Often units within global organizations have significant cultural differences that affect how you design or deliver the program. You may find that employees or customers from certain countries ask questions during a live online event, while participants in other parts of the world are more comfortable asking via chat or email. In scheduling live events in multiple time zones, you may find that some offices are willing to work late or come in extra early, while others are not willing to do so. You might also run into regional connectivity issues that make certain types of eLearning classes difficult to deploy. Think through the barriers and plan for them.
Define success metrics upfront
From the first meeting, discuss the metrics you will use to define success and how to gather them. Is it the number of individuals that complete the courses? A percent positive response on a post-class survey? While participant questionnaires are helpful, follow-up surveys to see if employees have put their education to practical use are also important, as are surveys of those who supervise the people taking the courses. One of our clients compared the no-show rate to the industry average and was pleased that the rate was half that of similar businesses.
Select the right team leader
Unless your client has a manager tasked with leading an instructional design and training team, identifying the right project manager is the most important staffing decision. Select someone with experience building and running large training and instructional design projects. They must be able to estimate the work effort, build the work plan, and manage a large project. Once the leader is selected, let them have the final decision on selecting every other team member. In addition, the instructional designers on the team need to be able to work seamlessly with subject matter experts, some of whom might be skeptical of the value of the training program, including the value of eLearning. And don’t forget about ancillary services. One of our clients was pleased with the courses the instructional designers put together, but disappointed by the number of employees signing up. We suggested a marketing writer to add some zest to email copy advertising the classes. The result: The email open-rate improved significantly and class enrollments increased.