The idea of shooting video for training seems daunting to many learning professionals. Video is frequently seen as (and often is) an expensive solution in the enterprise. At the same time, video capture, creation, and editing capability is more affordable and readily available than ever. High definition videocameras, with very good optics, have become inexpensive. And as the quality of smartphone cameras continues to improve, good video capture devices are literally in the palm of our hands.

In this engaging session, participants will dissect the video production process into three simple steps. You’ll explore how video production is ultimately about the sequencing of assets in an interesting way, and how photos and short video segments captured with your smartphone can be used to produce surprisingly good products. You will examine a number of great tips for how we can use our smartphones to capture photos or video either planned or when inspiration strikes unexpectedly. You will leave this session ready to start creating micro-learning video, to go.

In this session, you will learn:

• The three phases of video production, and how the assets that go into production are important
• How to use your smartphone to capture high quality photo and video assets for video products
• The types of video products that are best when using handy mobile devices to capture key assets
• How to produce micro-learning video at little to no cost
• The key attributes of video that need to be considered when capturing assets for products

Audience:
Novice and intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Smartphone, smartphone camera, video editing software, Gorillapod, GorillaCam, OSnap! and other timelapse apps, and YouTube Capture and other video capture/editing apps.

You’ve just created a terrific training video for a mobile eLearning experience. The video is wonderful, the soundtrack is stellar, but the feedback you’re getting isn’t the greatest. Many members of your learning audience are telling you they’re having a hard time understanding what they’re seeing and hearing. After you’ve done a little research, you found out that a majority of the learners watching and interacting with your training content are viewing it on a tablet and listening through headphones or earbuds. You listened to the video through your own earbuds and are having a hard time hearing everything yourself! Why?

In this hands-on session, you will discover why a soundtrack designed for earbuds is different than a soundtrack designed for speakers. You will examine the differences in creating a voiceover, music, and sound effects soundtrack for listening through earbuds. You will explore how to tailor your soundtracks for earbud listening so that your learning audience can better understand what they’re hearing. You will experiment with different kinds of software for encoding your audio that can enhance your learners’ comprehension and understanding.

In this session, you will learn:

• The differences in listening devices and what part of our audience uses different hearing devices
• The auditory differences between sounds outside your ear and inside your ear
• What software is best for forming your soundtrack for earbuds
• Best practices for evaluating audio and how to use the tools in your software to make your audio better

Audience:
Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
Adobe Creative Cloud.

Participant technology requirements:
Laptop with Adobe Creative Cloud or at least Adobe Audition installed. Other audio software such as Sound Forge or Audacity will work as well.

Instructional designers and developers usually lack a basic understanding of copyright law and fair use, but are expected to be experts. Copyright training, if available, is often boring and functionally useless. Equally critical, the ID community doesn’t know how to find and use photos, video, and music properly. The continuing struggle to quickly develop content may lead us to infringe upon someone else’s work, expose our work to unpleasant legal action, and miss out on using free media to enhance our projects.

In this session you will learn copyright essentials through an entertaining snapshot of the law and recent cases. You will explore how to apply legal concepts such as the fair use doctrine to everyday scenarios. You will become more confident finding sites that offer public domain, Creative Commons, and open access-licensed works. You will leave this session with a better understanding of copyright law and how to find media you can use that will help you become more productive and focused as you maximize your financial and creative resources.

In this session, you will learn:

• The important issues surrounding copyright law and fair use of images, video, and music downloaded from the Internet
• To apply copyright law, and fair use in particular, in the context of digital media
• How to find websites that offer public domain and open access media
• About Creative Commons licensing and which licenses are most accommodating

Audience:
Novice to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
API for Creative Commons licenses; plugins for proper attribution of work.

Mobile technologies have revolutionized how knowledge is captured in almost every industry. Today anyone can point a device and record information. The problem isn’t how to use mobile technology to capture knowledge; it’s how to manage and share all the mobile video that’s recorded. Multiple standards exist and continue to evolve. The range of recording devices has left video files that can’t easily be accessed, edited, and viewed on any device. What’s needed is a means to standardize all this content without asking content producers to reshoot all their videos.

In this session you will explore how a video content management system (VCMS) can be used to address the need to standardize organizational video. You will learn what you need to know in order to successfully deploy a mobile-friendly VCMS in your learning environment. You will discuss an up-to-the-second view of what’s possible in mobile video management. You will leave this session with insight into the right performance features to expect and the questions to ask when discussing how to implement a VCMS in your own organization.

In this session, you will learn:

• The common challenges that organizations face when trying to manage and share an influx of mobile video
• How a VCMS can integrate virtually all disparate mobile recording devices and standardize output
• How a VCMS can be modified and integrated with a variety of mobile recording devices
• How to overcome common challenges that other organizations have encountered when deploying a VCMS
• How to build a case for sourcing, building, or enhancing an organization’s VCMS in order to best take advantage of its mobile video content

Audience:
Intermediate designers, project managers, and managers.

Technology discussed in this session:
N/A

For years Flash videos have been the Internet standards for video delivery. But with the emergence of mobile web, video publishers face a fragmented environment consisting of multiple video formats that make it more difficult to reach that audience. There is no magic fix to this problem. We need to go back to the drawing board, drop some formats that are irrelevant, and adopt new standards in order to stay current and deliver platform agnostic media.

In this session you will explore how the adoption of new streaming protocols and a smart player have enabled one company to reach the 35 percent of mobile users who were not able to view our media content. You will learn how its videographers, integrators, and server administrators had to re-adjust their daily tasks and acquire new techniques in order to face and overcome these challenges. You will leave this session understanding how this new workflow results in a more streamlined process, producing one format with three different bitrates—HD, medium-res. and low-res—so that all bandwidth would be covered.

In this session, you will learn:

• New video standards for mobile
• How to adopt true streaming protocols for mobile devices
• How to optimize videos to accommodate mobile bandwidth
• About server setup for mobile delivery

Audience:
Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
Adobe Media Server 4.5; encoding tools for the MP4 format, like HandBrake and FastTrack; editing manifest files like .m3u8 and F4M; delivery videos to iPads and iPhones devices; and streaming protocols like HDS and HLS.

Many people know that mobile devices can be used for training, but are unsure of how to develop engaging content that is well suited for mobile devices. The use of visuals to enhance learning is important, but understanding how best to use visuals in a mobile environment can be a challenge.

In this session you will explore visual storytelling techniques and the formats that are well suited for mobile delivery. You will learn how you can develop content such as infographics, whiteboard animations, motion graphics and comics to explain processes and tell your story visually. You will leave this session understanding the different formats that can be used for visual storytelling and the types of tools used to produce them.

In this session, you will learn:

• The benefits of visually engaging your learners
• Visual storytelling formats
• How visual storytelling formats can be adapted for mobile devices
• Tools used for creating visually engaging content

Audience:
Novice and intermediate designers, developers, and managers.

Technology discussed in this session:
Primarily HTML5 content developed in Adobe Captivate and Articulate Storyline for delivery on smartphones and tablets.

Although microlearning videos are often described as less boring and tedious than their longer workplace training counterparts, brevity alone does not accomplish this. The key is to begin with really good scripts that spell out precisely what you plan to produce, including visuals, narration, dialogue, action, and more. They are essentially design documents with content rolled into one. 

In this session, you will explore the specific characteristics of microlearning videos for mobile viewers and discuss why you need to take these into account when writing scripts. You will view and critique different videos, offering insight into what engages viewers and why. You will also describe the elements of a well-written script and how to take optimal advantage of the microlearning video format. You will leave this session with simple, easy-to-implement tips and tricks to extend the useful lifetime of any video product. 

In this session, you will learn:

• The characteristics of a well-written script
• How to write to take optimal advantage of the microlearning video format for mobile viewing
• How to increase engagement through conflict and contrast
• Ways to increase the lifetime of products by implementing a few simple tricks 

Audience:
Novice and intermediate designers, developers, project managers, and managers. 

Technology discussed in this session:
Smartphones, smartphone cameras (both photo and video), video cameras, video editing software, iMovie for iOS, YouTube , Adobe Voice (iOS app), Visme app, YouTube Capture, and Project Expresso.

Two of the most popular technologies used to engage learners today are video and mobile. Videos are becoming increasingly interactive—even on mobile devices—but developing these videos can be complex. Where does an organization start? 

In this session you will explore how organizations can apply interactive video on any and all modern devices to create an engaging and impactful experience. You will discuss how one organization in particular is managing the challenges that only bleeding edge technology can provide. You will discuss how to use immersive and “edutainment” techniques to engage and excite the learner about what is to come. Using the Experience API (xAPI), you will also explore how video interactions can be tracked and correlated with performance data to measure real business impact from training. 

In this session, you will learn:

• How to apply interactive video on mobile devices
• How to use “edutainment” in learning programs
• How to use xAPI to track video-based interactions
• Best practices for developing interactive video 

Audience:
Novice and intermediate designers, developers, and managers. 

Technology discussed in this session:
Video and xAPI.