June 10 – 12 Austin, Texas

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110 Understanding the Terminology and Scope of Mobile Learning

10:45 AM - 11:45 AM Wednesday, June 10

401

For most organizations, starting to explore adding mobile to an organizational learning strategy can be confusing. Some organizations see mobile learning as nothing more than HTML5. Some instructional designers think mobile learning is a concern only for developers. Still other organizations think mobile is nothing more than a different publishing option from an authoring tool. It’s only when you start walking down the path that you realize just how wrong those assumptions, and countless others, truly are.

In this session, you will immerse yourself in the world of mobile learning. You will explore the key components that are needed for an effective mobile learning solution. You will learn the terminology of mobile learning so that you can effectively participate in strategic discussions. You will leave this session understanding the key strategic considerations that must be explored before taking your first step.

In this session, you will learn:

  • What mobile learning is and what it isn’t
  • Mobile learning terminology and buzzwords
  • Considerations to explore as you build your strategy
  • Design and development principles, practices, and tools
  • Important points related to implementation and security

Audience:
Novice designers, developers, managers, and directors.

Technology discussed in this session:
Various mobile technologies.

Sarah Mercier

CEO & Strategic Consultant

Build Capable

Sarah Mercier, CEO and strategic consultant at Build Capable, specializes in instructional strategy and learning technology. Sarah is known for translating highly technical concepts and research to real-world practice. She is an international facilitator for the Association for Talent Development and Greater Atlanta ATD Past President. Her innovative learning solutions have been recognized by winning industry awards, such as Best of Show at FocusOn Learning DemoFest for xAPI for Interactive eBooks, and Best Performance Support Solution at DevLearn DemoFest for Critical Success Factors training and assessment tool. Sarah is a frequent speaker at industry conferences and business events on topics such as instructional design and development, accessibility, data strategy, and learning ecosystems. Her work has been published in ATD’s 2020 Trends in Learning Technology, The Book of Road-Tested Activities, TD Magazine, Learning Solutions Magazine, CLO Magazine, and a variety of other training and workforce publications.

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201 The ABCs of the xAPI

1:00 PM - 2:00 PM Wednesday, June 10

503

The Experience API (xAPI) has been in production for more than a year now, and it is becoming more important for training and development teams to learn the ABCs of this important new set of technologies and the approaches to learning tracking and reporting they provide. Heed the call of that morning school bell, and come ready to learn your ABCs.

In this session you will explore the ABCs of the xAPI. You will learn that A is for the attributes, as you discuss what the xAPI really is, how statements are generally structured, and the how it is being put into practice. You will examine why B is for benefits, as you explore how the xAPI is being leveraged by progressive organizations to improve the learning experience, streamline tracking, perform common tasks, and drive engagement. Finally you will discuss how C is for challenges, as you explore barriers organizations encounter, such as not having the right platforms, tools, practices, or mindset to take advantage of all the features and benefits the xAPI has to offer.

In this session, you will learn:

  • The basic structure and tools that comprise the xAPI approach, including statement syntax, construction, and management
  • Which platforms and tools are xAPI-ready and how they can be used in an existing learning environment
  • When to use the xAPI over SCORM and whether they are mutually exclusive
  • New use cases to apply tracking to non-traditional learning assignments and interactions
  • New technical challenges to overcome with LMS integration, security, and mobile access

Audience:
Intermediate and advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
The Experience API.

Robert Gadd

President

OnPoint Digital

Robert Gadd is president of OnPoint Digital and responsible for the company’s vision and strategy. OnPoint’s online and mobile-enabled offerings support more than one million workers and include innovative methods for content authoring, conversion, and delivery extended with social interactions, gamification, and enterprise-grade security for workers on their device or platform of choice. Prior to OnPoint, Robert spent 10 years as CTO of Datatec Systems and president/CTO of spin-off eDeploy.com. He is a frequent speaker on learning solutions—including mobile, informal learning, xAPI, and gamification—at national and international T&D conferences.

Dave Smelser

VP, Business Development

OnPoint Digital

Dave Smelser, a vice president of business development at OnPoint Digital, has helped design and deliver technology-enabled learning solutions in the enterprise for several years. Dave previously worked in software integration at Lockheed Martin Aeronautics and in Ernst & Young’s Technology and Security Risk Services practice. Through a strong understanding of technology and the practical realities of the business world, Dave has assisted many Fortune 1000 companies in yielding real, measurable results through implementations of various learning technologies. Dave holds both bachelor and master of science degrees in decision and information sciences from the University of Florida.

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306 Mastering Mobile Learning: Tips and Techniques for Success

2:30 PM - 3:30 PM Wednesday, June 10

401

Mobile learning is a popular topic, but one that has a lot of confusion swirling around it. For organizations looking to get started with mobile learning, it can be incredibly challenging to separate the fact from the fiction and the proven methodologies from the many claims of best practice.

In this session you will learn the key areas to be aware of that can lead to the success or failure of mobile learning projects. You will explore the core value propositions for mobile learning and how to communicate those to stakeholders. You will examine the unique affordances mobile devices provide and the new opportunities they open for learning. You will discuss the latest design and development trends related to multi-device content. You will leave this session understanding what is needed for a learning professional to truly master mobile learning.

In this session, you will learn:

  • The key business rationale for mobile learning and how to share that with management
  • Discover the key technological affordances of mobile learning
  • Explore current design and development trends
  • Forecast what’s next for mobile learning

Audience:
Novice designers, developers, and project managers.

Technology discussed in this session:
Mobile device affordances.

Chad Udell

Chief Strategy Officer

Float and SparkLearn

Chad Udell is the award-winning managing partner, strategy and new product development, at Float and SparkLearn. He has worked with Fortune 500 companies and government agencies to create experiences for 20 years. Chad is an expert in mobile design and development, and speaks at events on related topics. He is author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training and co-editor/author, with Gary Woodill, of Mastering Mobile Learning: Tips and Techniques for Success and Shock of the New.

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410 Getting Started with Mobile Learning

4:00 PM - 5:00 PM Wednesday, June 10

502

For many organizations, getting started with mLearning is a daunting challenge overloaded with decisions around which learning management system (LMS) to choose, how to author content, and what devices to support. To get started, it’s often helpful to have those who have already walked this path share what they’ve learned.

In this session you will break down the different decisions that need to be made when venturing down the mLearning path. You will organize these decisions into clear and concise categories, which will enable your organization to build a simple plan for getting started. You will learn how this plan can evolve over time as your organization’s experience, confidence, and success with mLearning grows. You will leave this session with an actionable plan for how you can start to implement mLearning within your organization.

In this session, you will learn:

  • About different types of LMS solutions
  • Different methods of content authoring
  • How to support different end-user devices
  • How to succeed with mLearning

Audience:
Novice designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Learning management systems, content authoring tools, and mobile device management systems.

Richard Hodgins

Head of Technology

Intuition

Richard Hodgins is the head of technology for Intuition. Richard leads the development and delivery of the suite of Intuition eLearning products and manages the technical product roadmap and vision for the company. With over 15 years’ technical experience, Richard has extensive real-world knowledge that he effectively applies to all Intuition eLearning technical solutions and customer projects. Richard holds an honors degree in engineering, is a dedicated supported of agile product development, and works closely with Intuition’s customers to deliver the highest-quality eLearning software and solutions.

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503 Adopting a Mobile Learning Mindset

10:45 AM - 11:45 AM Thursday, June 11

402/403

The ongoing adoption of tablets and mobile apps for both personal and professional use provides a rare opportunity to combine eLearning with user-friendly mobile applications that will improve the performance of a workforce. At the same time, organizations continue to struggle with deploying mobile learning solutions. Learning and performance professionals need to bridge this gap.

In this session you will explore many of the common hurdles companies face when executing a mobile strategy. You will learn how mobile learning fits within a continuous learning environment. You will be introduced to a mobile app that is simple to deploy and that will help your employees remain engaged with industry thought leaders through videos, books, and audio anytime and anywhere. You will discover how employees will receive timely notifications and continuously learn from newly released content targeted to their own areas of interest.

In this session, you will learn:

  • Not to limit yourself to a single monolithic solution for your mobile learning needs
  • Not to fear deploying multiple mobile solutions
  • From a variety of mobile solutions that will support a continuous learning model
  • Simple, reliable first steps you can take to save time and deliver mobile learning to your employees

Audience:
Novice and intermediate designers, developers, project managers, managers, and directors.

Technology discussed in this session:
N/A

Jeff Bond

Senior Director, Product Marketing

Skillsoft

Jeff Bond has held various product management and marketing roles with Skillsoft and is currently senior director of product marketing for its platform and technology products. Jeff has been with Skillsoft for 15 years and brings more than 16 years’ product management, marketing, and software development experience from several companies, including General Electric and Johnson Controls. Jeff holds a bachelor’s degree in mathematics from the University of Florida and an MBA from Nova Southeastern University.

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609 What You Thought You Knew About Mobile Isn’t True

1:00 PM - 2:00 PM Thursday, June 11

503

When you launch an mLearning project for the first time, you start with a plan and several expectations on how things will proceed during implementation. Many learning professionals new to mobile are surprised to discover that their expectations for a mobile project are not in line with the expectations of their audience.

 In this session you will explore how generating organizational buy-in to mobile differs from actually implementing a mobile strategy. You will discover the degree to which technical, design, and other parameters need to be shaped by audience expectations. You will learn why meeting these expectations often means the difference between wild success and tragic failure. You will leave this session with valuable lessons that you can apply to your own strategy.

In this session, you will learn:

  • Common misperceptions about mobile
  • Best practices for mobile instructional design
  • Key components of a ground-up mobile implementation
  • How to manage stakeholder expectations

Audience:
Novice and intermediate designers, project managers, and managers.

Technology discussed in this session:
iPhone, iPad, and Android devices.

Connie Lustofin

AVP, Learning Manager

OppenheimerFunds

Connie Lustofin is an AVP, learning manager at OppenheimerFunds. She has expertise in delivering programs on mobile learning, risk, compliance, process and application training, and career management, and has spent the greater part of the past couple of decades designing and developing online and alternatively-delivered learning solutions in the financial services industry. Combining her first career as a professional ballet dancer and teacher, she draws upon her studies in fine art, finance, psychology, printmaking, metalwork, merchandising, and hula. She’s received three gold Brandon Hall awards for use of video and innovative content.

Patrick Osborne

Learning Manager

OppenheimerFunds

Patrick Osborne is a learning manager and the head of the Technical Training Center of Excellence at OppenheimerFunds. Patrick has been in the industry since 1996, and has expertise in successful enterprise initiatives targeted on mobile learning, ethics, organizational culture, trust, enterprise on-boarding, FINRA licensure, financial services industry training, investment product knowledge, compliance, and enterprise risk management. Patrick holds a bachelor’s degree in communication from the University of Colorado and a master’s degree in educational and human resource studies from Colorado State University.

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706 2015 Is the Year of Mobile Learning. Are You Ready?

2:30 PM - 3:30 PM Thursday, June 11

501

The mobile workforce will reach 1.3 billion in 2015, and people will have an average of 50 connected devices by 2020; meanwhile, mobile in the enterprise continues to lag. While 71 percent of senior IT leaders see mobile as strategic or transformational, only 18 percent today have a comprehensive mobile strategy.

In this session you will learn how mobile devices have transformed consumer and enterprise workflows (e.g., air travel, social media, and messaging) for the better, and how those transformations can be applied to mLearning. You will discuss why it is not about a simplified, less powerful learning experience on mobile devices, but rather a better way of learning in the moment of need with real knowledge that has an immediate impact on job performance.

In this session, you will learn:

  • How mobile now dominates in a post-PC era
  • The benefits of consumer and enterprise workflows for users
  • Why the emergence of mLearning better supports actual on-the-job performance
  • From real-world mLearning case studies with large global enterprises

Audience:
Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
Early cellular devices and networks (Motorola DynaTAC), smartphone evolution from IBM's Simon to BlackBerry, and iOS/Android devices.

Brian Finnerty

General Manager, Technology

Intuition

Brian Finnerty, the general manager of technology for Intuition, has spent his entire career in the eLearning industry. Brian joined a leading eLearning provider in the year it went public and helped the company expand its corporate training library to include rich media learning and healthcare compliance training. Brian founded a private developer training company with a group of eLearning executives and helped to grow the business to reach several hundred enterprise clients with a software developer community of 150,000 members. In his current role at Intuition, Brian is responsible for the company’s West Coast operations, including mobile learning, knowledge management, and custom portal development.

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805 How Mobile Technology Is Shaping the Future of Learning and Training

4:00 PM - 5:00 PM Thursday, June 11

401

Many organizations struggle with employee engagement, training, and communication. In an increasingly mobile society, people are now expecting to engage and access content with a mobile device. But there are a great number of challenges associated with venturing into mLearning.

In this session you will explore how mobile technologies can help solve many of the challenges learning professionals face today. You will discover how mLearning allows organizations to share information with a mobile savvy, on-the-go workforce. You will discuss how it can be easy to jump-start your mLearning initiatives with the right mobile content delivery platform. You will leave this session with a better understanding of what works and what does not work in mLearning.

In this session, you will learn:

  • How to deliver on-the-go training to your workforce and receive immediate feedback
  • Mobile trends that will help grow your business
  • Best practices for the successful planning and implementation of a mobile strategy for employee learning at your organization
  • How small and large organizations use mobile training to increase knowledge retention, engagement, and productivity

Audience:
Novice to advanced project managers and managers.

Technology discussed in this session:
Mobi-Mindlab.

Dave Asheim

Founder

Guide by Cell

Dave Asheim, the founder of Guide by Cell, is a veteran of up-and-coming technology and software providers with 11 years of mobile technology experience. Before founding Guide by Cell in 2004, Train by Cell’s parent company, he was president of Well Engaged, the pioneers of pre-Google and Facebook social networking. He launched Guide by Cell with the initial goal of bridging the gap between cultural institutions and their patrons, and the business has since expanded to offer mobile technologies to solve a wide variety of problems, including learning and training. Dave holds a BS degree in finance and an MBA degree, both from the University of Illinois.

Gregg Fasbinder

Founder

MOBIfuse

Gregg Fasbinder is the cofounder and a board member of Sagatica and MOBIfuse. Gregg’s an accomplished executive with a 20-year history of leading award-winning sales teams, developing global leadership programs, and creating strategies that build enterprise value at several Fortune 100 companies. Nine times he’s won the President’s Club Award, he’s the first recipient of the Outstanding Achievement in Excellence Award, and he’s also received the prestigious Manager of the Year Award.

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905 Improving Performance Through Personalized Learning on Mobile Devices

8:30 AM - 9:30 AM Friday, June 12

409

A mobile device affords the ability for a personal experience, such as the apps one chooses, the way the device is organized, preferred media types, the means of communication, and more. People are used to customizing their devices to make their lives easier and to be more efficient. When it comes to training and improving performance, however, people are asking for the same customizability to personalize their learning experience to get exactly what they want/need, when they need it.

In this session you will combine what is known from existing research and learning theories for adult learners to present an overall vision for personalized learning through mobile devices. You will explore how to create an environment in which users can determine their own learning and performance needs and choose existing resources to meet those needs. You will explore how learners can create their own content and organize it as they please. You will leave this session with ideas for how to create a mobile learning experience that is personal to each of your users.

In this session, you will learn:

  • What a personal learning environment is and how we can create one on our mobile devices
  • How learning can be enhanced and performance can be improved through personalized mobile experiences
  • What adults who already use their mobile device to improve their performance say they need in order to enhance their learning
  • What types of apps and mobile content can be created to promote a more personalized experience
  • How innovations in technology can be combined with adult learning theories to provide a personal approach to enhancing performance

Audience:
Novice and intermediate designers, project managers, and managers.

Technology discussed in this session:
Apple and Android tablets.

Erin Gibbens

Mobile Learning Consultant

Combating Terrorism Technical Support Office

Erin Gibbens is a Mobile Learning Consultant, and Science Engineering and Technical Assistance (SETA) contractor to the U.S. Government. Her expertise is in analyzing, evaluating, and managing projects involving emerging educational technologies, including but not limited to mobile learning, simulations/games, and social media. Erin earned her M.Ed. in Instructional Technology from George Mason University.

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1001 Going Global with Mobile eLearning

10:00 AM - 11:00 AM Friday, June 12

501

Global eLearning is a growth market, driven by its benefits of cost reduction, flexibility, and operational ease of use. The creation of a truly global training strategy requires synergy between several areas of expertise. You've invested heavily in instructional design and recruited the best mobile app developers. Now you’ve created a powerful product and you want to offer it across the world in other languages.

In this session you will learn about the common pitfalls encountered when localizing an eLearning product for a mobile environment. You will learn several techniques for ensuring that your product will have the same powerful impact you intended it to have for your English-speaking audiences. You will leave this session prepared to ensure that no piece of your investment and efforts is lost in translation.

In this session, you will learn:

  • How to decide which markets or countries are best suited for your product
  • How to deploy a multilingual version of your product considering not only language and culture but also technology
  • Adaptation vs. translation vs. re-creation of content
  • When to go mobile in eLearning

Audience:
Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
N/A

Michael Cardenas

President

Local Concept

Michael Cardenas is the founder of Local Concept, a localization company, with 28 years’ experience servicing the global needs of companies such as HP, Harvard Business School, and Ford Motor. Michael earned his bachelor of science from the University of California, San Diego, and his law degree from California Western School of Law.

Nicolle Nelson

Senior Project Manager

Monarch Media

Nicolle (Nicki) Nelson, a senior project manager at Monarch Media, has been a project and account manager for more than 12 years. Nicki has in-depth expertise in educational technologies and has led projects developing multi-module, interactive training programs for clients such as Stanford Graduate School of Business, Elsevier, the State of Iowa, and the California State University system. She has developed a variety of online courses and has experience leading project teams, managing deliverables, and overseeing client communications. Nicki also has an in-depth understanding of human resources and employment law, as she worked as an employment law attorney for 10 years for the firm Paul, Hastings, Janofsky & Walker.

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