209 Using Mobile Technology to Maximize the Effectiveness of Learning
1:00 PM - 2:00 PM Tuesday, June 24
Nautilus 4
The social-service workforce in Scotland is around 192,000 employees. Most of the workers are community based and have a broad range of educational backgrounds. Its learning and development group faces logistical and financial challenges due to the economic climate and the bugetary impact when employees are brought to central locations for learning. Retention from these face-to-face learning events is marginal at best.
In this case-study session you will learn about the Scottish Social Services Council’s mobile-learning strategy. You will explore how they have maximized the benefits of situated learning in a dispersed workforce. You will discover how they have increased retention rates from 20 to 90 percent. You will learn of the design considerations used for materials for smartphones and tablet devices and the “best-use” solutions, using examples from field-tested projects. You will also explore the various issues that must be worked out when deploying mobile devices for learning in a corporate environment.
In this session, you will learn:
- How to maximize learning transfer by delivering learning in the context in which it will be applied
- How to create augmented-reality learning, cheaply and effectively
- How to design for success when creating mobile learning
- How to integrate various technologies to create immersive, effective learning
- The challenges and benefits of deploying mobile learning in a corporate environment
Audience:
Intermediate designers, developers, project
managers, managers, and directors.
Technology
discussed in this session:
Smartphones, tablet devices, and hand-held gaming
devices.
Keith Quinn
Learning Technologies Manager
Scottish Social Services Council
Keith Quinn, the learning technologies manager for the Scottish Social Services Council, has 30 years’ experience in the social-service sector, with 25 of those years spent in learning and development. Throughout his time at the Scottish Social Services Council, Keith has taken on the lead role for the development and implementation of technology-enhanced learning solutions to support workforce development. He has won a number of awards for this work—the Microsoft Prize for eLearning (at the University of Ulster), the Guardian Public Service Award for Innovation, and most recently a Create in Fife Innovation award for an SSSC project to develop mobile-learning resources. His work has also been featured in case studies developed and promoted by the Adobe Corporation.
801 Implementing a Global Mobile Learning Strategy Across Jaguar Land Rover
8:30 AM - 9:30 AM Thursday, June 26
Seabreeze 2
The way consumers buy cars is changing. Customers are now far better informed prior to entering a dealership, and the rise of the use of the Internet and mobile browsing is a major factor in this change. There is often a disconnect between the high-tech customer’s online browsing experience and the traditional in-dealership buying experience in which sales occur right by the vehicle itself. Jaguar Land Rover decided to leverage mobile technology as a means to address this challenge.
In this session you will learn about the process used to develop a strategic approach to the use of mobile and explore the challenges that a global organization faces when implementing a mobile solution. You will learn about the solutions used to address these business challenges and how you can adapt them for your organization. You will leave this session understanding how to build mobile strategies for a global audience, and how mobile strategies evolve over time.
In this session, you will learn:
- Where mobile can fit into a global-learning strategy
- How to implement mobile learning across a global enterprise
- Which key stakeholders you need to engage for global success
- How mobile can be the bridge between learning and performance support
- What the key technology challenges are and how to overcome them
- Areas for future development
Audience:
Novice and intermediate designers, developers, project managers, and managers with a basic knowledge of learning and development strategy and an understanding of the use of mobile devices.
Technology discussed in this session:
Apps, smartphones, and tablets.
Sean Nugent
Key Account Director
LINE Communications
Sean Nugent, key account director for LINE Communications, is a highly experienced consultant who holds a master’s degree in multimedia design. He has worked with some of the largest global organizations to embed technology based learning. He has a particular interest in the automotive sector and an in-depth knowledge of global dealership networks. He has been working with the Jaguar Land Rover brand over the last three years to help them implement a global mobile-learning strategy.
