801 Implementing a Global Mobile Learning Strategy Across Jaguar Land Rover
8:30 AM - 9:30 AM Thursday, June 26
Seabreeze 2
The way consumers buy cars is changing. Customers are now far better informed prior to entering a dealership, and the rise of the use of the Internet and mobile browsing is a major factor in this change. There is often a disconnect between the high-tech customer’s online browsing experience and the traditional in-dealership buying experience in which sales occur right by the vehicle itself. Jaguar Land Rover decided to leverage mobile technology as a means to address this challenge.
In this session you will learn about the process used to develop a strategic approach to the use of mobile and explore the challenges that a global organization faces when implementing a mobile solution. You will learn about the solutions used to address these business challenges and how you can adapt them for your organization. You will leave this session understanding how to build mobile strategies for a global audience, and how mobile strategies evolve over time.
In this session, you will learn:
- Where mobile can fit into a global-learning strategy
- How to implement mobile learning across a global enterprise
- Which key stakeholders you need to engage for global success
- How mobile can be the bridge between learning and performance support
- What the key technology challenges are and how to overcome them
- Areas for future development
Audience:
Novice and intermediate designers, developers, project managers, and managers with a basic knowledge of learning and development strategy and an understanding of the use of mobile devices.
Technology discussed in this session:
Apps, smartphones, and tablets.
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Sean Nugent
Key Account Director
LINE Communications
Sean Nugent, key account director for LINE Communications, is a highly experienced consultant who holds a master’s degree in multimedia design. He has worked with some of the largest global organizations to embed technology based learning. He has a particular interest in the automotive sector and an in-depth knowledge of global dealership networks. He has been working with the Jaguar Land Rover brand over the last three years to help them implement a global mobile-learning strategy.
802 Reaching and Teaching Employees in a 24/7 Connected World
8:30 AM - 9:30 AM Thursday, June 26
Nautilus 4
In order to develop a learning strategy that responds to the rapidly evolving world, learning professionals need to look at the business environment differently. On the one hand, the traditional business needs of the organization will continue to be critical and must be served. On the other hand, the next generation of learning strategies must place equal importance on the actual performance and learning needs of employees. Future learning strategies will look different, be delivered differently, and be led by a new breed of learning professional.
In this session, you will learn what core elements you need to include in learning strategies to keep up with the evolution of business. You will explore content strategy, delivery to mLearning and social learning platforms, and an expanded set of competencies that tomorrow’s learning professionals will require. You will leave this session prepared to develop a comprehensive learning strategy that takes into account the evolving nature of business and work.
In this session, you will learn:
- How to develop a next-generation learning strategy for your organization
- The importance of and how to build a content strategy
- How to incorporate mobile learning into your next-generation learning strategy
- A new competency model for learning professionals
Audience:
Intermediate managers and directors with a baseline understanding of learning strategy.
Technology discussed in this session:
Mobile learning, video (short form) training, and social learning.
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Chris Osborn
VP of Marketing
BizLibrary
Chris Osborn is the VP of marketing at BizLibrary. Chris joined BizLibrary in August of 2010. Chris is a member of the Technology Enabled Learning Board of Advisors to HR.com, a recovering lawyer, a former leadership development consultant, and an award-winning eLearning developer. Chris played a pivotal role in developing the mobile learning strategy at BizLibrary, and he writes and speaks on employee learning and learning technology on a near-continuous basis. Chris holds a degree from Washington University School of Law (St. Louis).
803 The Importance of Language on a Tiny Screen
8:30 AM - 9:30 AM Thursday, June 26
Marina 6
The space restrictions on mobile devices and the increasing demand for translated content by global users makes every word we put on a screen count. Choosing the wrong words can define the difference between a successful product and a failure.
In this session you will explore how the language we use when addressing mobile users impacts both their ability to understand it and their level of engagement with the content. You will learn what to consider and look for when planning to expand your offer into additional markets, countries, platforms, and languages. You will explore how your eLearning content needs to be adapted for other countries, how to decide what works best for mobile, text, and video, and what steps are required to translate content into a new language. You will leave this session understanding why adapting or redesigning content specifically for mobile platforms is an invaluable investment that could raise your results off the chart.
In this session, you will learn:
- How to address your mobile audience in the best possible way by using the right language
- What it takes to translate mobile eLearning content into multiple languages
- How to build eLearning content that works across mobile platforms
- How to track and measure user adoption
- How to combine text and video to achieve the best user experience
Audience:
Novice and intermediate designers, developers, project managers, and managers.
Technology discussed in this session:
iOS and Android, marketing automation, and CMS databases.
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Jose Palomares
CTO
Venga Global
Jose Palomares is the CTO of Venga Global, an internationalization and global-branding company, and head of the language technology division of the American Translators Association (ATA). He has devoted his entire career to building a better user experience for consumer and professional technology users alike. Born and raised in Barcelona, he holds a BA degree in translation and a master’s degree in information and language technologies. A former localization specialist, Jose has helped hundreds of companies and developers design multilingual products and optimize their content and strategy for desktop, web, and mobile platforms, including iOS, Android, BlackBerry, and Windows Phone.
804 The PwC mLearning Story: Our Journey with Content Authoring
8:30 AM - 9:30 AM Thursday, June 26
Seabreeze 1
mLearning is about much more than just mobile technology. mLearning is a different experience than desktop-based eLearning, coming with its own unique set of design considerations and challenges. Organizations considering making the move to mobile need to understand the challenges of creating content for mobile devices if they want their mobile learning strategy to be successful.
In this case-study session you will explore the continuing journey PricewaterhouseCoopers is taking as they continue to learn from their experiences with content authoring for mLearning. You will discuss the advantages and disadvantages of a number of different mLearning authoring tools, and learn from actual examples and demonstrations of content. Through this discussion you will develop a list of key questions you should be asking as you develop your own mobile-learning content strategy.
In this session, you will learn:
- How to match a mobile platform to an available authoring tool
- What content looks like and capabilities for learner interactivity
- Restrictions to consider depending on the target audience’s mobile devices
- The value of templates for quick content authoring
Audience:
Novice and intermediate designers, developers, project managers, and managers with a basic understanding of how mobile learning can be delivered to a learner via apps, websites, or mobile learning platforms.
Technology discussed in this session:
mLearning authoring tools (CreateExpress, Lectora, iSpring, Storyline, audio/video content, and custom-developed HTML), and Intuition mobile learning, Blackberry, Android, and iOS platforms.
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Chris Fowler
Mobile Learning Platform—UK Service Manager
PwC
Chris Fowler, the mobile learning platform—UK service manager for PwC, has worked within the L&D arena for over 10 years. Chris successfully led the UK’s implementation of its mobile learning platform in PwC and has experience in analyzing and evaluating learning, facilitating virtual classroom and internal training, and implementing technological solutions within the UK firm. Chris has a specific passion in mobile design and development.
805 Building, Assessing, and Delivering Mobile Training at Citrix
8:30 AM - 9:30 AM Thursday, June 26
Spinnaker 2
Citrix leverages a DITA-based solution for mobile learning that rapidly adapts to changing business, technology, and customer requirements. We want to ensure our source content is future-proofed against changes in delivery technologies in order to avoid vendor lock-in and retain tight control of the types of activities we include in training and how we present them to learners. It was also important that we minimize code maintenance and automate aspects of quality assurance by mining our content as data for metrics related to language and engagement.
In this case-study session you will learn about the tools and technologies Citrix uses to address these challenges. You will explore how a mix of off-the-shelf, open-source, and home-grown solutions gave us the control and flexibility needed to support this long-term strategy. You will discover how this solution enables us to develop content in format-neutral XML, quality-checked against terminology, business, and markup rules, converted to HTML5, and published to a SCORM framework that adapts to user devices.
In this session, you will learn:
- The benefits of using specialized Darwin Information Typing Architecture (DITA) markup for developing mobile training content
- How we gauge content quality during development
- How we use HTML and JavaScript in our course framework to adapt layout to device size
- Where to find the open-source tools we leverage
Audience:
Intermediate developers, project managers, and managers with familiarity of HTML and XML markup, content development, and delivery challenges.
Technology discussed in this session:
An HTML5-based SCORM player running on iPads and phones.
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Patrick Quinlan
Manager, Publication and eLearning Services
Citrix Systems
Patrick Quinlan manages the publication-services team at Citrix Systems, where he directs the content-management initiative for the training department and their DITA implementation. He focuses on increasing production efficiency, automating quality assurance, and developing new authoring and publication solutions.
806 Three Things You Need to Know to Develop mLearning Using HTML5
8:30 AM - 9:30 AM Thursday, June 26
Nautilus 1
There’s a great deal of discussion about HTML5 and how it is changing the future of the web. While there is tremendous potential in place, there is still much confusion about what its impact is on technology-based learning, and what steps learning professionals should be taking to develop specifically for HTML5.
In this session participants will learn the three key things learning professionals need to know about HTML5 before you start designing programs using that output. You will learn the importance of HTML5 for mobile learning. You will explore the many reasons HTML5 serves as a viable alternative to Flash. You will leave this session with a number of tips that will leave you better prepared and better informed to design mobile learning courses that will look great and function as intended in HTML5.
In this session, you will learn:
- What HTML5 is and how it impacts eLearning
- What you need to know before you start HTML5 development
- How various devices and browsers affect your HTML5 content
- Best practices for designing mLearning for HTML5
Audience:
Novice to advanced designers, developers, and managers.
Technology
discussed in this session:
HTML5.
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Nicole Legault
Community Manager
Articulate
Nicole Legault is a community manager at the software company Articulate. Nicole has a varied skill set that includes expertise in instructional design, eLearning development, and more. She has written hundreds of articles on the topic of eLearning and instructional design. She is a skilled public speaker and has delivered many hours of training and presentations on a variety of topics related to training. Nicole strives to create engaging sessions based on practical skills that can be used immediately on the job.
807 The History of Mobile Learning, Through the Lens of Big Data
8:30 AM - 9:30 AM Thursday, June 26
Marina 5
Learning from the lessons of the past is critical in order to make the future better. This truth of life also applies to the world of mobile learning. There have been a large number of organizations that have gone down the mLearning path and an enormous amount of resources generated from lessons learned. There’s great potential to learn from the lessons shared in this mountain of data, if we have the tools and capabilities with which to analyze it.
In this session we will explore lessons from the history of mobile learning. In this session you will not talk conceptually about big data; you will see it in action and see it applied as we produce new and interesting knowledge about mLearning. The history of mLearning will be painted through research with a new big data analytic tool called Google Ngram Viewer. You will learn how this tool interrogates a database of the billions of words in over five million books to plot relative frequencies of specific terms and concepts over time.
In this session, you will learn:
- Surprising new facts about the beginnings of mobile learning
- How the concept of mobile learning has changed over the past 40 to 50 years
- How to use Google Ngram Viewer to research a database of over five million books
- How big data is changing learning and how it can be used for just-in-time information at the point of need
Audience:
Novice to advanced designers, developers, and managers.
Technology
discussed in this session:
Google Ngram Viewer
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Gary Woodill
CEO and Senior Analyst
i5 Research
Gary Woodill is CEO of i5 Research, and a senior analyst for Float Mobile Learning. Gary holds an EdD degree and has developed learning software, educational CD-ROMs, online courses, educational videos, and many publications on learning with technology. He has worked with mobile devices for learning since 1998. He is the co-author of Training and Collaboration with Virtual Worlds and author of The Mobile Learning Edge. Gary has written over 30 research reports on learning technologies.
808 TELUS’ Learning Strategy in a Mobile Workstyle Environment
8:30 AM - 9:30 AM Thursday, June 26
Marina 1
One of TELUS’ key goals is to have a majority of its workforce work in a flexible mobile work environment. Learning strategies had to adapt to this goal. Learning could no longer simply be available on one’s laptop or in a face-to-face class. Our learning strategy had to be enhanced and updated to accommodate our growing mobile workforce.
In this case-study session you will learn about TELUS’ journey in developing their mobile-learning strategy. You will explore the lessons learned from their successes, and from the challenges they encountered and needed to overcome along the way. You will discover the key social components that were critical to the overall strategy, and you will leave this session with frameworks, strategies, and templates that you can use to build your own mobile-learning strategy.
In this session, you will learn:
- How to identify potential mobile learning challenges and possible solutions
- How to develop your own mobile learning strategy, leveraging strategies, and templates
- How to relate mobile-learning strategy to corporate goals
- How to link current and future learning projects for mobile delivery
Audience:
Intermediate and advanced designers, developers, project managers, managers, and directors with knowledge of social-collaboration tools and functionalities.
Technology discussed in this session:
Successfactors’ Bizx mobile app, SMS services, geotagging, smart device scanning capabilities, SharePoint, Successfactor’s JAM, and social-collaboration tools.
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Robin Yap
Chief Research & Development Officer
Point North
Robin Yap has 20 years of learning and HR experience working for Fortune global-200 companies. He’s published more than two-dozen peer-reviewed and professional journal articles and spoken at more than a dozen international conferences in the areas of measuring online social-network dialogues, technology-to- training integration, developing high-potential and high- performing employees using collaboration tools, and gamification for learning. His work has won awards from the Canadian Society for Training & Development, Perspectives, and the Institute for Business and Finance Research. Robin sits on the HR.com advisory board and represented the US at the International Standards Organization. Robin holds JD and PhD degrees.
809 Building a Case for Mobile Micro-learning
8:30 AM - 9:30 AM Thursday, June 26
Spinnaker 1
In today’s fast-moving world it is increasingly difficult for individuals to allocate time to a long-duration learning event. In fact, the amount of time learners can allocate and maintain attention to a single learning event seems to shrink all the time. More and more, learning professionals are expected to deliver solutions that are minimally disruptive to work while still providing the support needed for performance.
In this session you will learn about micro learning, which is emerging as a tool to fragment and reassemble learning. You will explore a mobile micro-learning project case study from the BI Norwegian School of Business, including lessons learned and a demonstration of the platform used. You will discover how micro learning addresses the needs of both the learner and the business. You will explore how micro learning supports the principles of both collaborative and continuous learning.
In this session, you will learn:
- Trends supporting micro learning
- How to conceptualize micro learning through mobile solutions
- How micro learning supports collaborative learning
- Key elements of a mobile micro-learning platform
Audience:
Novice project managers and managers.
Technology discussed in this session:
mYouTime mobile micro-learning platform.
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Gunnar Østgaard
CTO Mobile Micro Learning
mYouTime
Gunnar Østgaard is the CTO of mobile micro learning for mYouTime and a well-known figure in the Northern European edtech market. He has changed the education market through the mobile micro learning platform mYouTime, which has proved to be hugely successful in both corporate and institutional learning. mYouTime is used in the BI Norwegian School of Management, one of Europe’s leading business schools.
810 Design Basics for Mobile Development: Elements and Principles
8:30 AM - 9:30 AM Thursday, June 26
Nautilus 2
Mobile learning is about more than technology. Too often organizations simply move bad practice to new technology. Before we step forward and look at the next best-technology or coolest new gadget in our field we need to step back to basics and consider our design. Before organizations can make the move to mobile, they need to ensure they have strong visual-design practices that work for myriad devices and audiences.
In this session you will explore the key elements of the principles of visual design. You will learn the language of design so that you can better articulate your vision. You will learn the questions you must ask when making design choices and discover the key points to remember about mobile-screen real estate and how that relates to visual design. You will leave this session with a number of actionable visual-design tips that you can use for mobile development.
In this session, you will learn:
- The elements and principles of design
- Why design is about making choices
- The primary goals of responsive design
- How to negotiate screen real estate
Audience:
Novice and intermediate designers and developers.
Technology discussed in this session:
Mobile phones and tablets.
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Sarah Arkins
Instructional Designer
Availity
Sarah Arkins, an instructional designer at Availity, is a teacher who has a lot of experience working with other instructors and technologists. Sarah’s understanding of instructional design and learning is both academic and experiential. She has been standing in front of students while teaching in higher education and doing software training for the past 12 years, which makes her a uniquely informed designer of instructional materials using various methods. Sarah holds an MFA degree from Rochester Institute of Technology.
811 Google Glass—the Experience, the Reaction, the Possibilities
8:30 AM - 9:30 AM Thursday, June 26
Marina 2
From the first desktop PCs to today’s cutting-edge smartphones, technology has a history of fundamentally changing the expectations of learning and development programs. We are now on the cusp of another technological advance, one that will once again change some of our definitions and how we address performance issues: wearable technology. This technology will come in various forms, but the one that is blazing the path is Google Glass.
In this session you will learn about Google Glass from one of the members of the Glass Explorer program, who have been testing and using the device in advance of its public release. You will learn what Glass is, how it works, and what the experience of using glass is like. You will explore the many different ways that Glass can be used for learning and performance improvement. In this session you will discover the possibilities that are being opened by this new and exciting technology, and how those possibilities are once again redefining the expectations of learning and performance programs.
In this session, you will learn:
- What Google Glass is, and what it can do
- What the Glass experience is like for the user
- How people react to Glass
- What doors Glass opens up for learning and performance
- How people are already using Glass for learning today
Audience:
Novice to advanced designers, developers, and managers.
Technology discussed in this session:
Google Glass.
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David Kelly
Chairman
The Learning Guild
David Kelly is the Chairman of the Learning Guild. David has been a learning and performance consultant and training director for over 20 years. He is a leading voice exploring how technology can be used to enhance training, education, learning, and organizational performance. David is an active member of the learning community, and can frequently be found speaking at industry events. He has previously contributed to organizations including ATD, eLearn Magazine, LINGOs, and more.
812 B.Y.O.L.: Learn to Build jQuery Mobile Apps Easily and Quickly
8:30 AM - 9:30 AM Thursday, June 26
Nautilus 3
When building web or native applications, it can be daunting trying to learn new coding languages for various platforms. Even if you are just targeting web applications, there is still a lot of CSS to get the HTML to look good on both phones and tablets. To get the effect you want you may have to spend hours learning CSS, JavaScript, and HTML. The integration with jQuery Mobile has been a lifesaver for the non-techie or even the techie that wants to get the task done quickly and efficiently.
In this hands-on session you will discover how using jQuery within DreamWeaver is extremely easy with CS versions 5.5 and above. You will learn how to easily insert tables, mobile buttons, mobile view accordions, and more with a simple button click in DreamWeaver. You will leave this session understanding jQuery Mobile and DreamWeaver and with the knowledge of how to build custom web apps using HTML and some JavaScript.
In this session, you will learn:
- A basic understanding of jQuery Mobile
- How to use jQuery Mobile within DreamWeaver
- How to build custom tables for course navigation
- How to use the jQuery content layouts to create awesome looking layouts
Audience:
Novice, intermediate, and advanced designers, developers, and
managers
Technology
discussed in this session:
HTML, JavaScript, DreamWeaver, and jQuery Mobile.
Participant
technology requirements:
A laptop loaded with DreamWeaver CS5.5 or higher.
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Jeff Batt
Founder
Learning Dojo
Jeff Batt has 15+ years of experience in the digital learning and media industry. Currently, Jeff Batt is a Learning Experience Designer for Amazon. He is the founder and trainer at Learning Dojo, a company dedicated to training you to become a software ninja in various eLearning, web, and mobile-related software applications. He was also the program manager of DevLearn for The Learning Guild. Jeff often speaks on developmental technologies such as xAPI, HTML5, augmented reality, mobile development, eLearning development tools, and more.
901 Managing mLearning Development Projects on a Shoestring Budget
9:45 AM - 10:45 AM Thursday, June 26
Nautilus 4
Managing your mLearning development efforts is challenging. It’s easier to do so with project management software or tools, but they can be very expensive. Understanding which tools are available and which features are needed to manage your mLearning projects can help you pick the right project management tool at the right price.
In this session participants will explore project management tools that are cost effective and help you manage your mLearning projects. You will discuss the different types of functionality available from project management tools, and which functions best apply to mLearning projects. You will focus on the primary project needs for mLearning: completing projects within scope, time, and cost estimates. Participants will leave this session with an understanding of tools and processes that have proven effective in small- to medium-sized businesses for managing mLearning projects.
In this session, you will learn:
- How to determine the project management tools you need, and if free project management tools are right for you
- How to determine if the process you use to manage projects is effective
- The importance of marrying process with the right project management tools
- How to use free project management tools to successfully manage your projects
Audience:
Novice designers, project managers, and managers.
Technology discussed in this session:
GoogleDocs and Asana.
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Matthew Casey
VP of Content and Accreditations
VectorLearning
Dr. Matthew Casey has over 10 years' experience in training solution design, implementation, and testing in a variety of business settings. Matt’s background includes training evaluation methods, training program management in both centralized and decentralized environments, technical communications management, instructional design program management, quality assurance, and help desk management.
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Michael Schreiner
Senior Director of Content
Vector Solutions
Michael Schreiner, a senior director of content at Vector Solutions, is a learning and human performance improvement professional with over 20 years of experience managing and directing the functional and strategic activities of learning and development teams. His core strengths are in human performance improvement; instructional design; and people, project, and change management. As a project management professional (PMP) certified by the Project Management Institute (PMI), Michael is intensely focused on delivering quality learning solutions on time, within budget, and within scope. He is adept at aligning performance improvement solutions to a company’s long-term goals and value proposition.
902 Spaced Learning and Mobile: Making Content Sticky
9:45 AM - 10:45 AM Thursday, June 26
Nautilus 2
In a fast-paced environment with lots of information flying at learners, it’s difficult to retain information. Forgetting often begins as soon as learning ends, leaving you hoping that the learner retains as much as they can. Learning professionals need to find ways to bridge this gap, and mobile technology provides us with an opportunity to do so.
In this session participants will discuss how mobile technology and spaced learning can be used together to break the forgetting curve and help to increase knowledge retention. You’ll explore the spacing effect, and what types of mobile deliverables will best support knowledge retention. You will discover when learning modules should be delivered, and more importantly, how they should be delivered. You will leave this session with an understanding of the spacing effect and be able to develop a strategy for knowledge retention for your audience.
In this session, you will learn:
- How the spacing effect can break the cycle of forgetting after a learning event
- What types of deliverables will work best to keep learners from forgetting
- What types of deliverables will engage your learners to keep them interested in learning
- How to develop short, interactive deliverables that can win client buy-in for additional training time
- When to deliver short training modules to support knowledge retention
- How to deliver short training modules to ensure that they are consumed by learners
Audience:
Novice and intermediate designers, project managers, managers, and directors. Participants should have a strong knowledge of web-based training design, as the focus of this session will be more on strategy than technology.
Technology discussed in this session:
Apple iOS, Google, Android, Microsoft Windows, phones, tablets, and Lectora.
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Mark Schuster
Senior Project Manager
AT&T
Mark Schuster is a senior project manager for AT&T, where he has worked in learning for 15 years, focusing on new technologies. Today, Mark is responsible for supporting training technologies for AT&T’s retail store, with special emphasis on mobile learning and gaming.
903 Bring Your Career to Life: A Mobile Career Development Example from Cisco
9:45 AM - 10:45 AM Thursday, June 26
Marina 6
A common business problem is that employees want to advance their career, but they often build a plan that is focused on promotions. They want to move up but do not consider lateral moves or moves outside their profession or outside their function. Beyond that, employees need the knowledge, tools, and resources to prepare for career change opportunities. Cisco has addressed this problem by constructing a mobile solution that enables employees to explore careers based on a career lattice approach.
In this session participants will learn from Cisco’s Bring Your Career to Life, the mobile solution Cisco has implemented which accelerates the planning and decisions toward growing a career at Cisco. You will explore Bring Your Career to Life through Career Navigator, a desktop and mobile tool that gets the employee started so that they understand the high-level concepts of career planning, can learn the job families within Cisco, and can discover what skills and learning are necessary to be qualified for specific roles. Participants will discuss the full story of the development of the solution, including how to influence executives regarding mobile, how to build it fast, and what technologies are necessary.
In this session, you will learn:
- The key design principles for an enterprise mobile solution
- How to build it fast and innovate
- About technology solutions for a mobile web experience
- Typical mobile project mistakes and how to overcome them
Audience:
Novice designers, managers, and directors.
Technology discussed in this session:
iPhone, iPad, Android phone, and Android tablet.
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Barry Shields
Sr. Manager, Online & Mobile Experience
Cisco Systems
Barry Shields leads Cisco’s talent management online and mobile experience team. The team is responsible for the design and development of online experiences and technical infrastructure for the Cisco Innovation Academy, Management & Leadership Development, Career Development, new hire programs, and the enterprise-wide learning portal. During his time at Cisco, Barry has led many strategic projects, such as Cisco’s strategic direction for sales knowledge management, as well as defining the standard learning infrastructure, business process, and content taxonomy for the enterprise. He holds a master’s degree in instructional systems from Florida State University and has been in the training industry since 1997.
904 Quality Assurance Strategies for Mobile Training Deployments
9:45 AM - 10:45 AM Thursday, June 26
Seabreeze 1
It hasn’t been that long since we only worried about testing online training lessons on Internet Explorer and Netscape. Those days are long gone. Today we face a myriad of testing challenges due to the vast number of devices and operating systems that are being used by our learners. Developing and testing our applications to ensure that they will work for everyone is an increasingly challenging part of an organizational learning strategy.
In this session participants will explore the various quality assurance test strategies that are currently being used in software engineering corporations to test their products, and how you can carry over those strategies into the world of mLearning. You will learn about multiple types of QA testing, and what the goals are for each. Participants will leave this session with an understanding of numerous QA strategies and how they can be applied to mobile learning projects.
In this session, you will learn:
- The fundamental concepts of QA testing in software engineering operations
- The critical QA test operations that need to be used by mLearning designers
- Strategies for conducting effective QA testing within an impossible project deadline
- Strategies for mLearning lesson design that will help your QA testing effort
Audience:
Intermediate designers, developers, project managers, managers, and directors with experience designing mLearning lessons for a multi-device target audience.
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Mark Simon
Principal Training Consultant
HiMark Solutions
Mark Simon, a principal training consultant at HiMark Solutions, has over 25 years of hands-on experience with design, development, and delivery of eLearning and instructor-led training. Mark is also an adjunct professor in the instructional design graduate program at UMass-Boston, and is currently VP of programs for the ATD Greater Boston group.
905 A Responsive Web Solution for a Complex Online Educational Platform
9:45 AM - 10:45 AM Thursday, June 26
Marina 1
The Arizona Center for Integrative Medicine has a custom LMS to deliver our online medical education offerings. This platform has been mostly adequate for about five years, but our offerings have expanded to new programs with many more learners in many different contexts. These learners want and often need to use tablets and other mobile devices to access and complete curriculum. The Arizona Center for Integrative Medicine learning platform needed a more flexible mobile strategy that could scale to multiple devices.
In this session participants will learn about the mobile strategy Arizona Center for Integrative Medicine developed. You will explore the challenges we were encountering and the rationale behind our strategy, and will discuss the many lessons learned during the process. You will leave this session with an understanding upon which your own scalable multi-device strategy can be built.
In this session, you will learn:
- What options are available for mobile learning delivery
- What responsive web design is and why you might implement it
- Which technology options exist for building a responsive web design
- Fundamentals of using Skel.js
Audience:
Novice and intermediate designers, developers, and project managers with familiarity of content management systems and beginning to intermediate proficiency with HTML, JavaScript, and CSS.
Technology discussed in this session:
HTML, CSS, LESS, JavaScript, and Skel.js.
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Amy Som
Manager, Instructional and Front-End Design
University of Arizona Center for Integrative Medicine
Amy Som is a manager of instructional and front-end design at the University of Arizona Center for Integrative Medicine. She works with faculty contributors on the content sequencing, instructional strategies, and information design of online courses. She also creates instructional graphics and works on user interface design and front-end programming for the Center’s websites. Amy has a BA in studio art from the University of Arizona and an MS Ed in instructional systems technology from Indiana University Bloomington.
906 Designing a Virtual Mobile World: A Case Study
9:45 AM - 10:45 AM Thursday, June 26
Seabreeze 2
Instructional designers are increasingly faced with projects that have a mobile component. In many cases the projects are presented before the design team has the requisite knowledge and skills to design mobile learning. In situations like this, it’s challenging for organizations and professionals to know where to begin.
In this session participants will explore a case study to see the lessons learned from an organization that has walked this path in the process of designing a virtual mobile world. You will learn where to start when being asked to develop your first mobile solution, and will discover the tools that are available and the process used to vet them. You will learn the important considerations that must be factored into mobile projects. You will leave this session with tips and workflows that will prepare you to confidently tackle mobile projects.
In this session, you will learn:
- How to design mobile solutions (workflow)
- What skills/roles are needed for mobile projects
- Lessons from a case study on designing a virtual mobile world
- How to break down a large project vision into manageable but scalable design goals and objectives
Audience:
Novice to advanced designers, project managers, and managers.
Technology discussed in this session:
Browser-based responsive design, iOS, Android, and mobile devices (smartphones and tablets).
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Deborah Thomas
President
Silly Monkey
Deborah Thomas, the president of Silly Monkey, consults on game-based and traditional learning, mLearning, and eLearning. Among her many honors, Deborah received the 2011 Fun and Serious Games Award for Europe, the 2009 Dugan Laird Award, and the 2009 ASTD Atlanta E-Learning Excellence Award. She has contributed to several books, and has served in leadership roles for the Atlanta Chapter of the Georgia Game Developers Association, ASTD Atlanta, the Technology Association of Georgia Workplace Learning Society, and the North American Simulation and Gaming Association. Deborah earned a BA degree in journalism and education from the University of South Florida and holds numerous training certificates.
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Sarah Mercier
CEO & Strategic Consultant
Build Capable
Sarah Mercier, CEO and strategic consultant at Build Capable, specializes in instructional strategy and learning technology. Sarah is known for translating highly technical concepts and research to real-world practice. She is an international facilitator for the Association for Talent Development and Greater Atlanta ATD Past President. Her innovative learning solutions have been recognized by winning industry awards, such as Best of Show at FocusOn Learning DemoFest for xAPI for Interactive eBooks, and Best Performance Support Solution at DevLearn DemoFest for Critical Success Factors training and assessment tool. Sarah is a frequent speaker at industry conferences and business events on topics such as instructional design and development, accessibility, data strategy, and learning ecosystems. Her work has been published in ATD’s 2020 Trends in Learning Technology, The Book of Road-Tested Activities, TD Magazine, Learning Solutions Magazine, CLO Magazine, and a variety of other training and workforce publications.
907 Mobile Mentorship with the End in Mind
9:45 AM - 10:45 AM Thursday, June 26
Spinnaker 2
Learning is often built on technology, taking place in different forms and locations such as eLearning, mLearning, and social media. What if learning, resources, mentorship, and performance support strategies could all be found in one place, when your employees needed them? That is the ideal scenario, and one that would provide specific measurements for observable data outcomes.
In this session participants will explore the opportunities for an integrated platform of training, management, and mentorship guidance that has been opened up by access to affordable mobile devices and wireless connectivity in much of the world. You will learn how linking training programs and resources with mentorship provides dual performance support and the ability to affect learner decision capacity in real-time. You will discuss two case-studies that highlight the possibilities inherent within a technologically-mediated training and mentoring program.
In this session, you will learn:
- A learner-centered model for mobile instructional design relative to mentoring and performance outcomes
- How mentorship outcomes can be combined with Kirkpatrick learning outcomes for synchronized delivery
- To illustrate the positive and negative factors that impact the mentor and participant relationship
- To apply lessons learned regarding the implementation processes used in two worldwide case studies
- How to have an understanding of mobile performance support intervention tactics
Audience:
Intermediate designers, developers, project managers, and directors.
Technology discussed in this session:
Chronus Software Platform.
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Myra Travin
Senior Learning Architect
UNIVentures
Myra Travin, the senior learning architect for UNIVentures, is an educational futurist and instructional project manager with significant experience in implementation of instructional design, organizational development, leadership development, change management, and sales/CRM projects in higher education and Fortune 500 companies such as Hewlett- Packard, BP, Walgreens, PwC, Appen, and SPSS, and public sector agencies such as Los Alamos National Labs and the Ministry of Forests in Canada. Myra is currently contributing educational and mentoring expertise as a member of the Advisory Board for Collective Changes, a worldwide mentorship program for women.
908 Real-world Responsive Web Design: A Case Study of the mLearnCon Website
9:45 AM - 10:45 AM Thursday, June 26
Marina 5
The increase in mobile usage has led to an expectation in consumers to have a seamless experience across all devices. This creates challenges for designers, who now need to design content that works not only on desktops, smartphones, and tablets, but on devices with varying screen sizes within each category. Responsive design is a great solution to the fragmentation of devices across smartphones, tablet, desktop, and more.
In this session you will explore a case study of The eLearning Guild’s efforts to adapt the mLearnCon website template into a mobile-friendly, responsive site viewable across all devices. You will learn the challenges we encountered along the way and how we overcame them. You will discover best practices and methodologies to wireframe, design, and code your own responsive site. You will explore the initial design considerations and key implementation choices and issues, and see some examples of the code changes.
In this session, you will learn:
- The core elements of a responsive design
- How to define a site’s specifications for each breakpoint
- How to optimize design and graphics for user interactivity and experience
- How to utilize media queries, viewport settings, grid system, and flexible images for multiple break points
Audience:
Novice to intermediate designers and developers.
Technology
discussed in this session:
PC, tablets, smartphones, HTML5, CSS3, and JavaScript.
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Crystal Rose
Director, Web & Data Strategy
The eLearning Guild
Crystal Rose is the director of web and data strategy for The eLearning Guild. She is responsible for the front-end design and maintenance for all Guild sites, including eLearningGuild.com and LearningSolutionsMagazine.com, and for the development of five websites annually for the company’s face-to-face tradeshows. Prior to joining The eLearning Guild, Crystal worked as the lead UI developer for two Silicon Valley start-ups focused on improving their respective industries. Crystal holds a BA from the University of California, Santa Barbara.
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Tiffany Le Brun
Email/Web Developer
The eLearning Guild
Tiffany Le Brun is the email/web developer for The eLearning Guild. She designs and develops all of the external emails for the Guild, and assists in the design and development of the Guild websites. Tiffany has seven years of experience in web and graphic design, which includes designing user interfaces for eCommerce sites, developing responsive sites for small businesses, and creating marketing collateral for various industries. Tiffany holds a BFA in multimedia design from the University of Oregon.
909 You Don’t Always Need an App for That: Digital Books and Mobile Training
9:45 AM - 10:45 AM Thursday, June 26
Nautilus 1
Mobile is the new way of learning. Learners want it, and companies want to provide it. However, app development can be expensive, especially if you are starting from a mostly print or standard eLearning model of training. Finding a way to give learners and organizations the mobile learning they want without breaking the bank is a must in today’s training market, especially for companies with populations of mobile learners (e.g., sales).
In this session you will learn how ePubs and iBooks can be used as a low-cost solution for taking training content mobile. We will explore how these digital books are able to support many of the same bells and whistles traditional eLearning interactions support, and examine how digital books leverage the same inputs as traditional apps—such as gestures—but cost a fraction to develop and maintain across multiple operation systems and devices. You’ll discover there is a slightly different design process required when building training for eBooks, but you’ll see examples of how it’s done across several different type of learning so you can take it home and try it yourself.
In this session, you will learn:
- What platforms and tools are available to use for digital publications
- The different audiences for each publishing platform, and which best fits your audience
- Real-world strategies from companies that use digital book platforms as part of their mobile strategy
- The do’s and do not’s of digital book publishing
Audience:
Novice to advanced designers, developers, and managers with a basic knowledge of instructional design principles.
Technology discussed in this session:
ePub publishing using Adobe InDesign, Apple iBook Author, and Adobe Digital Publishing Suite.![](/assets/images/speakers/2912.jpg)
Mikaylie Kartchner
Senior Learning Producer
The Church of Jesus Christ of Latter-day Saints
Mikaylie Kartchner is a senior learning producer for The Church of Jesus Christ of Latter-day Saints. Mikaylie has been working as an instructional designer and writer for over a decade; before her current position, she designed learning experiences for ATK, NASA, and Fortune 500 companies such as Amway Global, Walmart, and Avon at Allen Communication. She has been honored multiple times for her writing and design work, including awards from the Society of Professional Journalists and The eLearning Guild.
910 Goodwill’s Mobile Journey: From Concept to Implementation
9:45 AM - 10:45 AM Thursday, June 26
Spinnaker 1
Like many organizations, Goodwill is facing the challenge of supporting a large mobile workforce. It has over 2,700 retail stores staffed with sales associates and processing staff. There is usually no more than one computer in any single location that is available for training. Due to the premium placed upon retail floor space, expanding the desktop-based PCs that are available is prohibitive. This created a difficult challenge to provide training, share knowledge, and disseminate/gather information for the workforce.
In this session participants will explore Goodwill’s approach to solving this problem using authoring tools, text messaging, and a mobile platform. You will learn how it was able to minimize the time required to implement this solution and will discover the benefits it has seen since the solution was implemented. You will leave this session with an understanding of the process used to develop this solution, and tips to replicate the solution in your own organization.
In this session, you will learn:
- About various technologies to start your mobile learning journey
- The process Goodwill used to implement mobile learning
- How to address human resource’s concerns
- Lessons we learned from mistakes we made along the way
Audience:
Novice to advanced designers, developers, project managers, managers, and directors. Participants should have a general understanding of eLearning concepts.
Technology discussed in this session:
Brainshark for content authoring and Train-by-Cell, which provides a mobile platform and a text messaging service.
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Jack Wexler
Director of Technology Based Learning
Goodwill Industries International
Jack Wexler is the director of technology-based learning for Goodwill Industries International in Rockville, Maryland. He is responsible for the design and development of Goodwill’s technology based learning platforms and content (web based training). Jack is currently researching how mobile and social learning can be integrated into various learning programs. He is also responsible for webinars and online meetings. Previously, Jack owned the Family Computer Center from 1988 – 2001, a training company targeting elementary age children, and had several schools and camps in various cities with the objective of supplementing the computer education they received in the schools.
911 B.Y.O.L.: The Unique Multi-device Thinking Behind Adobe Edge Animate
9:45 AM - 10:45 AM Thursday, June 26
Marina 2
There are a great number of tools available to use for building mobile learning. The challenge with many of these tools is that they use legacy functionalities and a fixed canvas that do not effectively support the ultimate goal of designing device-agnostic experiences. These tools often trap us in PC-based paradigms that have been used for decades to design static content and now fall short of designing more flexible content that can better respond to the end-users needs on and beyond the desktop.
In this session participants will learn how Adobe Edge Animate can support cross-platform development. You will explore how Adobe Edge Animate allows for flexibility, portability, and continuity of content regardless of the information access environment. You will leave this session with practical examples of how those features can help you create more effective and malleable learning solutions.
In this session, you will learn:
- How to offer rich and adaptive experiences capable of flowing across different screens and platforms
- How to design multi-device flexible layouts
- How to experiment with the natural and intuitive sense of touch in order to allow learners to directly manipulate the content
- How to explore different tools and approaches to better support multi-device development
- How to carry out a simultaneous cross-mobile-device previewing and testing of your content
Audience:
Novice designers, project managers, managers, and directors with a basic understanding of design principles, different authoring tools and latest technologies such as HTML5.
Technology discussed in this session:
Edge Animate CC, Edge Inspect CC, iOS, Android, HTML5, CSS3, JavaScript (the basics), Dreamweaver CC and PhoneGap Build, mobile web apps, native apps, and hybrid apps, and responsive design.
Participant technology requirements:
Laptop with Adobe Edge (or trial version) installed.
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Mayra Villar
Instructional Designer
Consultant
Mayra Villar is an instructional designer and consultant. During her 10-year career, she has carried out different tasks related to educational content design and evaluation, as well as documentation management. Mayra currently works as a freelance consultant helping companies design, implement, and evaluate mLearning and eLearning solutions. She holds an MA degree in applied linguistics (subfield computer assisted language learning) and is an independent researcher at Universidad Nacional de Cuyo, Argentina. She is also an ASTD-published author and a featured contributing writer for various online magazines.
912 The Accidental Mobile Learning Designer
9:45 AM - 10:45 AM Thursday, June 26
Nautilus 3
Most instructional designers found their way to their role by accident, via a combination of circumstance and subject matter expertise. This is why many IDs share the challenge of “learning as we go” rather than receiving formal training and education before starting a job. This challenge is further complicated by the need to add mobile learning design to our skill sets.
In this session you’ll explore the experiences of an accidental instructional designer who suddenly finds that she needs to design programs for mobile devices. You will learn the critical factors of the mobile landscape that all new mobile designers will need to consider. You will discuss the ways to incorporate mobile into your overall learning strategy, and why that is different than having a “mobile strategy.” You will learn the obstacles and unexpected detours many designers encounter on their first mobile projects. You will leave this session with an understanding of basic strategies and ideas you can apply to your own instructional design practices.
In this session, you will learn:
- When to consider adding mobile solutions to your learning strategy
- How to integrate mobile solutions into your existing strategy
- Common mistakes you should avoid when designing mobile solutions
- Tools you are already using that aid mobile design
- Important things to look out for as you start your mobile journey
Audience:
Novice and intermediate designers, project managers, and managers.
Technology
discussed in this session:
N/A
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Cammy Bean
Senior Solutions Consultant
Kineo
Cammy Bean started in the industry as a junior instructional designer in 1996 and has since collaborated with hundreds of organizations to design and deliver training programs. She’s worked at small startups, mid-sized training companies, boutique eLearning shops, and as a freelance instructional designer. An English and German studies major in college, Cammy found an affinity for writing and making complex ideas and concepts clear to an audience. In 2009, she helped start up US operations for Kineo, a global provider of learning solutions. Originally Kineo’s VP of learning design, Cammy is currently a senior solutions consultant. In this role she leads the North American sales team, supports clients through the initial discovery process, and manages Kineo’s portfolio of custom client accounts to help organizations meet their strategic business objectives through better learning solutions. She is the author of The Accidental Instructional Designer: Learning Design for the Digital Age – second edition (ATD Press, 2023).
GS3 KEYNOTE: Today’s mLearning: Exploring Technologies, Strategies, and Possibilities
11:00 AM - 12:15 PM Thursday, June 26
Harbor Island Ballroom
Milestones are key moments in the timeline of a story; they provide a great opportunity to reflect on what we’ve learned so far and how the story will continue to evolve in the future. The story of mLearning has reached an important milestone.
On this panel, mLearning experts will examine the successes and failures that have brought mLearning to where it is today and explore where it is likely to head in the future. You’ll learn lessons companies have gained from implementing mLearning and how they plan to adapt their strategies in the future. You’ll reflect on the affordances mobile technologies provide for learning today and the types of opportunities they will provide in the near future, and you’ll discover new possibilities for leveraging mobile technologies to support learning and performance in your organization.
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David Kelly (Host)
Chairman
The Learning Guild
David Kelly is the Chairman of the Learning Guild. David has been a learning and performance consultant and training director for over 20 years. He is a leading voice exploring how technology can be used to enhance training, education, learning, and organizational performance. David is an active member of the learning community, and can frequently be found speaking at industry events. He has previously contributed to organizations including ATD, eLearn Magazine, LINGOs, and more.
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Clark Quinn
Chief Learning Strategist
Upside Learning
Clark Quinn, PhD is the executive director of Quinnovation, co-director of the Learning Development Accelerator, and chief learning strategist for Upside Learning. With more than four decades of experience at the cutting edge of learning, Dr. Quinn is an internationally known speaker, consultant, and author of seven books. He combines a deep knowledge of cognitive science and broad experience with technology into strategic design solutions that achieve innovative yet practical outcomes for corporations, higher-education, not-for-profit, and government organizations.
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Chad Udell
Chief Strategy Officer
Float and SparkLearn
Chad Udell is the award-winning managing partner, strategy and new product development, at Float and SparkLearn. He has worked with Fortune 500 companies and government agencies to create experiences for 20 years. Chad is an expert in mobile design and development, and speaks at events on related topics. He is author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training and co-editor/author, with Gary Woodill, of Mastering Mobile Learning: Tips and Techniques for Success and Shock of the New.
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Imogen Casebourne
Director of Learning
LEO
Imogen Casebourne, in her role as director of learning at LEO, works with the learning design team to ensure that LEO’s learning solutions remain cutting edge and evidence-based. Imogen plays a key role in LEO’s thought leadership program and is closely involved with LEO’s Civil Service Learning (CSL) partnership; her work with CSL was recognized at the 2013 E-Learning Age Awards. Imogen is an expert in the field of learning technologies and is currently studying part-time for a doctorate in education at Oxford University with a focus on the use of mobile technology. Imogen has designed solutions for tablets and smartphones and led the team that won gold for Best Use of Mobile Learning at the E-Learning Awards in 2012.