The social-service workforce in Scotland is around 192,000 employees. Most of the workers are community based and have a broad range of educational backgrounds. Its learning and development group faces logistical and financial challenges due to the economic climate and the bugetary impact when employees are brought to central locations for learning. Retention from these face-to-face learning events is marginal at best.

The way consumers buy cars is changing. Customers are now far better informed prior to entering a dealership, and the rise of the use of the Internet and mobile browsing is a major factor in this change. There is often a disconnect between the high-tech customer’s online browsing experience and the traditional in-dealership buying experience in which sales occur right by the vehicle itself. Jaguar Land Rover decided to leverage mobile technology as a means to address this challenge.