The amount of attention the topic of game-based learning is receiving in our industry makes the average practitioner who hasn’t implemented game-based learning in their curriculum feel like they are falling far behind the curve. Many professionals also feel as though they lack thorough understanding, necessary experience, human resources, and/or budget to get a game-based program up and running.

The AutoTrader.com sales-training department designed an innovative strategy to support their fall product releases to a team of over 700, going completely mobile rather than using traditional classroom and eLearning. The strategy employed a combination of mobile core content, performance-support video and documents, scenario-based learning, and manager coaching and support. Partnering with the sales-training team, the AutoTrader “MyLearning” mobile application was used to deploy 21 nuggets of core content and 41 support resources structured via gamification and badging.

Mobile devices have opened up new avenues to deliver training to employees, especially those who are constantly on the go. The challenge is to provide training that is effective, engaging, and, ideally, uniquely mobile. Many organizations are introducing game elements as a way to reach learners and hold their interest. Combining game elements and game design with the training content can do just that if properly designed and delivered.