Implementing a video strategy is always tricky when juggling budget line items. There’s the risk of throwing too much money at equipment, and the risk of not making the right choices that will produce the level of quality your team expects.

In this session, you will learn of several choices for video production hardware and software at low, medium, and “Cadillac” price points. You will see examples of results from each solution. You will also see a full “kit” at each price point that can be brought back to your organization to build the best possible video studio.

In this session, you will learn:

• Ways to maximize your video budget
• About real-world results from different hardware and software combinations
• Answers to your video studio creation questions

Audience:
Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
Digital video cameras, audio recorders, microphones, non-linear video editing software, and streaming video mixers.

Retention and engagement are two drivers you focus on when trying to design effective learning experiences. That said, it can be difficult to find solutions that manage to retain your audience’s interest, present the content you need them to know, test their knowledge, and adjust materials based on the results. But a blending of technologies is emerging that uses the pairing of attention-grabbing media with more adaptive approaches to achieve all these goals and more: interactive video.

In this session, you’ll find out how HTML5 interactive video allows for user interaction and assessment, which in turn can provide added depth and engagement to your content. By putting the audience in control of the video and providing quiz questions that change the course of the content depending on how they answer, interactive video can give your viewers more autonomy while also giving them personalized and targeted content. This session will help you learn how to design and develop these interactive experiences, which both keep your audience more interested and give them a better understanding of the content you want them to master.

In this session, you will learn:

• Why HTML5 interactive video can make your content more effective
• How interactive video can use adaptive learning techniques to boost retention and engagement
• How you can create video prompts that respond to a viewer’s actions
• How to gather data from your interactive videos to improve audience and course outcomes

Audience:
Novice to intermediate designers, developers, and managers.

Technology discussed in this session:
WordPress H5P.

If a picture can convey a thousand words, imagine how much more a video can convey. Videos are fast becoming a standard means of sharing knowledge and training information in organizations, but using them effectively has a number of challenges. How can you ensure they’re searchable, archivable, and relevant for your audience? How can you easily organize and manage these dynamic training assets, including user-generated content? And once you’ve created videos, how can you drive traffic to your online video portal so this content is actually viewed by the people who need it?

In this case study session, you’ll learn how to solve these questions through the experiences Synaptics went through as it launched its own internal online video portal to improve knowledge-sharing within the company. You’ll look at the project requirements, timelines, key stakeholders, and metrics of success you’ll want to consider for launching an online video portal project. You’ll then explore various ways to drive traffic and adoption to your site, as well as best practices to ensure your program’s success. (Hint: Don’t do some of the things Synaptics did!)

In this session, you will learn:

• What Synaptics’s experience can teach you about what to do and what not to do when rolling out an online video portal
• Best practices for launching your own online video portal
• How to design metrics of success for an online video portal project
• What the considerations and requirements for an online video portal project should be

Audience:
Novice to intermediate managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
Panopto and Centrify.

YouTube is the world’s biggest online video provider and second-largest search engine—and that presents some amazing opportunities for L&D. But selling this free tool to stakeholders and gatekeepers in your organization can be a challenge, particularly if they’re having trouble envisioning YouTube used for purposes beyond entertainment. Do they need to see a working sample first? Do you?

In this session, you’ll not only discuss the benefits of including this tool in your existing strategy, but you’ll also take a hands-on approach and actually create a new YouTube channel from scratch. You’ll find out how to populate your new channel with sample content, secure it as appropriate for your organization, and interpret the video analytics you’ll be able to explore once people begin engaging with your content. You’ll leave with a proof of concept sample for how YouTube can work for your L&D goals, and everything you need to communicate this opportunity effectively to your organization.

In this session, you will learn:

• About the most important elements of a YouTube channel
• How to upload and share your YouTube channel’s videos
• How to maximize discoverability on YouTube
• How to lock down your YouTube content
• How to communicate the benefits and dangers of using YouTube at your organization

Audience:
Novice to intermediate designers and developers.

Technology discussed in this session:
YouTube.

Technology required:
Google account, laptop running recent Chrome browser, and headphones with in-line microphone. Also recommended: accessible USB port and updated iOS/Android mobile device with at least 2GB of space.

Video is all the rage, but what constitutes good video? In the YouTube era, many developers have been taught to point their iPhone and shoot with little thought to aspects like visual composition, lighting, and editing. When you’re shooting video, a number of small, easily adjusted factors often make the difference between a quality video and one that’s unwatchable.

This session will explore a number of practical, immediately applicable tips to improve the quality of your online learning video. All of these tips are designed to be implemented with little to no cost. You’ll see how to shoot video (and screencasts) to minimize expensive and time-consuming edits. Whether you shoot video with a professional SLR camera or an iPhone, whether you edit with Camtasia or iMovie, you’ll find that these tips will help you create improved video.

In this session, you will learn:

• How to compose video shots appropriately
• How to “shoot for the edit”
• How to select outstanding background
• How to create quick green-screen backgrounds
• How to create professional-quality bumper graphics

Audience:
Novice and intermediate designers, developers, and managers.

Technology discussed in this session:
Video cameras (iPhone, professional, prosumer); video editing software (iMovie, Camtasia, Premiere); and green screens.

Having an educated team isn’t just a best practice; it’s a requirement. The more educated the team, the healthier the bottom line. The challenge lies in keeping teams informed and wanting to learn more about their roles in the industry. With dry content centered around policies and procedures, how do you create a story that engages a learner and makes an impact? By using animated videos that are relatable and fun!

In this session, you will be introduced to animated videos with relatable, current, and fun storylines. You will see how one team turned a learning challenge into an eLearning style guide and design template for use internally and externally. You will learn how they worked with internal and external SMEs to create storyboards and scripts that focused on critical factors affecting their industry: compliance, quality, and efficiency.

In this session, you will learn:

• How to sketchnote and storyboard using Paper by FiftyThree
• How to capture the importance of using good audio techniques
• The basics of using GoAnimate
• How to create fun and engaging learning videos, even with dry and boring content

Audience:
Novice to advanced designers and developers.

Technology discussed in this session:
GoAnimate, Adobe Audition, Adobe Captivate, BranchTrack, Adobe Media Encoder, TechSmith Snagit, TechSmith Camtasia, and Paper by FiftyThree.

Video is rapidly becoming a much more common method of learning delivery than it was even a few years ago. But when you get started with video, it’s important to recognize that you can’t just use the exact same approaches you used in the past for creating eLearning or ILT—this medium has its own unique design rules. To use video as effectively as possible in L&D, you need to look at how this medium really works—from a neurological and a practical point of view—and how that affects the way you design content for it.

In this session, you’ll learn more about how exactly your brain learns from video. Based on both recent scientific insights and practical experience, you’ll find out what research suggests to do (and not do) when producing a video for learning, and you’ll learn about the ways this medium can use storytelling and emotion to engage viewers and put their brains to work. You’ll also get an up-to-date overview of the most important design principles for effective learning videos. With the techniques you learn from this session, you’ll be able to create videos that people don’t just watch all the way through, but also learn more from.

In this session, you will learn:

• What makes an instructional video effective
• How the brain processes images and videos and what that means for the videos you create
• What techniques make “talking head” instructional videos more human and trustworthy
• How best to convey abstract concepts with video
• Why you should answer the question of “What’s in it for me?” directly at the beginning of your video

Audience:
Novice to intermediate designers and developers.

Technology discussed in this session:
Video, interactive video, learning management systems, xAPI, YouTube, and Vimeo.

2-D video is an important and engaging component of training programs and curricula around the world, but learners see only the linear path the video projects. What if you created a more immersive world for your learners, and gave them control of what to focus on and explore, by allowing them to see everything around them?

In this session, you will explore the use of 360-degree video in training development. You will learn what it takes to capture and edit 360 video on a budget, and how you can view and share your 360 video content with the world. Additionally, the session will cover how mainstream editing programs are adopting 360 workflows, and you will experience examples of 360 video that are being used for training and development in industries today.

In this session, you will learn:

• What it takes to record and edit 360 video
• How to view and share 360 video
• About existing 360 video training uses and examples
• About the strengths and weaknesses of 360 video in training development

Audience:
Novice and intermediate designers, developers, project managers, and senior leaders (VP, CLO, executive, etc.). No prerequisite knowledge is needed.

Technology discussed in this session:
360-degree video; Adobe Premiere; and the GoPro Hero4 and SJ4000 action cameras.

In a world of fragmented content consumption and constant distraction, how do you get your audience’s attention and keep it? To open the door to learning, you have to put them in the driver’s seat and create an emotional connection with authentic dialogue. Behavior beyond surface-level content engagement requires emotional investment.

This session will examine interactive video as a powerful tool in this shifting landscape. You’ll learn that you don’t have to choose between making an emotional connection or providing information; you can have long-format content without massive drop-off. You’ll learn how you can speak to an individual instead of generically addressing an audience. With the rapid development tools available for interactive video, you can focus on how to make your content authentic, relatable, and engaging instead of worrying about the technical details of creating and deploying it.

In this session, you will learn:

• Three ways to change your thinking about your content to break through the clutter
• How interactive video helps get your users to critical emotional mass
• How to take advantage of the “gratitude effect” to drive action and desired behaviors
• About the rapid development tools for interactive video in the marketplace today
• How to derive data and insights that enable you to justify your content investment

Audience:
Novice to advanced designers, developers, managers, and directors.

Technology discussed in this session:
Rapid development and interactive video technologies.

Web video is seeing massive growth, and learners are not only consuming video but also making it. The literature indicates that there is an abundance of both underuse and overuse of videos in learning environments. Long, not engaging, and ill-prepared videos are very common.

In this session, you will learn about implementation strategies that have been effective for embedding video into the learning environment, based on sound learning and cognitive theories, using researched data and best practices from professionals. You will explore specific findings about best practices such as length of a video, how to best use captions, and which types of video to use for education and training. The answers can greatly help instructors, training professionals, administrators, instructional designers, and students in determining the best use of instructional video.

In this session, you will learn:

• How people can learn better and faster with video
• How cognitive load can be reduced through video
• How multimedia theory can be used for video production
• How video can enhance a teacher’s presence
• How video captions can help reinforce content

Audience:
Novice to advanced designers and developers.

Spurred both by the growing popularity of video among learners and the availability of the production tools, learning professionals are increasingly producing their own videos. Most, however, quickly learn that video is very different from eLearning. Creating videos that can have a real impact on the workplace requires building new skill sets, and that journey begins with learning more about video scripts. Scriptwriting is essential to creating effective media but is often where workplace videos stumble, with script missteps adding time to the filming and editing process or even preventing a video from making the full impact intended. That’s why, before you pick up a camera and start filming, it’s vital to understand how to create a script that works.

In this session, you’ll explore what makes a truly great video script. You’ll start by examining the inherent characteristics of video and discuss why you need to take these into account when writing scripts. You’ll then find out about the elements of a well-written script and how to take optimal advantage of the microlearning video format. Dialogue and narration are key components, so you’ll look at specific techniques to increase engagement through conflict, contrast, and pacing, and you’ll review actual script samples to see how you can put these techniques into action right away. Finally, you’ll learn simple, easy-to-implement tips and tricks to extend the useful lifetime of any video product.

In this session, you will learn:

• About the characteristics of a well-written script
• How to write to take optimal advantage of the video format for workplace learning and also for mobile viewing
• How to increase audience engagement in your video through conflict and contrast
• Tips and tricks that can increase the lifetime of your videos

Audience:
Novice to intermediate designers and developers.

Microlearning videos under one minute in length require rapid storyboarding and predefined video content structures. As the length of the video decreases, so does the optimal format of the video. Leaving out too many details will have a negative effect on your learning strategy. Every second counts for your learner!

In this session, you will learn the process for creating microvideo, including video length considerations, optimal short video structures, emotional push/pull events, and instructional media strategies. Explore the steps for creating microcontent and tricks for using video analytics to select the best content for a microvideo. You will leave with specific formulas for creating short-form video-based content.

In this session, you will learn:

• About the various structures for microvideo
• When to use microvideo for learning
• Formulas for opening and closing a microvideo
• About the importance of emotional pull and push techniques
• Effective instructional microvideo techniques

Audience:
Novice and intermediate designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Video content management systems, video playback, and storyboarding tools.

Technology required:
A computer with a video editing tool loaded.

You use online video, but do you know how it works and why videos uploaded to YouTube may behave differently than those uploaded directly into an LMS? Online video use is growing for training and learning, but many people don’t know what happens and what’s possible after a video is uploaded.

This session will walk you through the upload to playback and user reporting experience for online video. You will leave the session knowing why the playback experience is different depending on a user’s device and connection speed, how data about users is captured in relation to that video, and what you need to ask your technical teams so that you can optimize your learner’s experience.

In this session, you will learn:

• About the differences between major video sites and how they process video
• What encoding does
• What a CDN is
• How user data is captured with audio/video players
• Why there are differences in playback and security depending on where you host

Audience:
Novice designers, developers, project managers, and managers.

Technology discussed in this session:
Online video.