You live and work in a world of democratized video production. What once required hired professionals, specialized work, and thousands of dollars can now be accomplished by self-taught amateurs in hours with little to no resources beyond what’s already in their pockets. Video technology is ubiquitous. However, many professionals become so preoccupied with whether or not they can make a video that they often don’t stop to think if they should. Too often, this results in the development of ineffective content that doesn’t support user needs, wastes viewers’ time, and sets a poor precedent for the use of video within the organization.

In this session, you will learn the ways video can be best applied to facilitate learning and performance support. The often overlooked connection between user consumption habits at home and in the workplace will be assessed. You’ll not only identify when video is a right-fit learning solution, but also how different types of video content can maximize the value of the user experience.

In this session, you will learn:

• To identify when video is a right-fit learning and performance solution
• To distinguish specific ways video can be used to support learning and performance
• To leverage the connection between consumer and workplace video consumption behaviors
• To align video production processes with user context
• To effectively integrate video with other forms of learning and performance support content

Audience:
Novice and intermediate designers, developers, and project managers.

Technology discussed in this session:
Smartphone cameras, webcams, iMovie, Adobe Premiere, Google Drive, YouTube, Confluence, and Kaltura MediaSpace.

Many training videos are not compelling; too many are just shot against a beige cinderblock wall. Video must be visually compelling to hold the viewer’s attention, but most video producers don’t know what tools and techniques are available, or think that they are too expensive.

In this session, you will see examples of training programs created with current video technologies that address all these issues and more. You will learn from case studies in which several training issues were solved by SMEs presented using these technologies. You will learn what it takes to put together a system that will create a professional, studio-quality training video at a fraction of the cost, using virtual studio sets and green-screen technology. You will also learn how and when to use live and/or recorded video, how to stream video live, and how to optimize recorded and real-time video for the web across any platform.

In this session, you will learn:

• About virtual video studios
• How to create virtual video training programs
• How to stream live video to any device
• How to optimize video for the web
• How to get the best audio in a video recording
• Tools and best practices for video production

Audience:
Novice to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Virtual studio sets, Newtek TriCaster 460, integrating HD video, and Skype video inputs.

Microlearning video is the creation of video-based content under one minute in length that is primarily consumed on mobile devices. The rise of user-generated micro-content has required the use of rapid storyboarding and predefined video content structures. As the length of the video decreases, so does the optimal format of the video.

In this hands-on session you will learn the process for creating micro-video, including formats, content creation applications, and implementation. You will explore the steps for the creation of micro-content and tricks for using video analytics to select the best content for a micro-video. You will leave with a step-by-step process for creating short form video-based content.

In this session, you will learn:

• The structure of a micro-format
• Applications for micro-video creation
• Steps for creating a micro-video
• How to deliver micro-content in your organization

Audience:
Intermediate and advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Video Editors.

Participant technology requirements:
A laptop with Wi-Fi capabilities and a simple video editor, such as Windows Movie Maker or iMovie.

Let’s face it. Learning proposals rarely elicit enthusiastic responses from clients, except when the solution includes video. Suddenly, the decision makers are paying attention. But those nods of approval start disappearing when the discussion turns to the cost, timelines, and sustainability of outsourcing video production. So you have two options: get out your wallet, or find a cheaper, faster, more flexible way to produce the videos you need.

In this session, you will learn how to gain buy-in from internal stakeholders by saving time and money without compromising quality. You will learn the process of moving from a complete dependence on outside resources to producing videos cheaper, faster, and just as good. You’ll be shown how to do the same. Additionally, you’ll leave with a road map to gain buy-in, a sample business plan you can customize, a list of equipment to get you started, and an end-to-end guide to get you from writing your script to writing your acceptance speech.

In this session, you will learn:

• How to sell the idea of producing videos internally
• How to customize the business plan template based on your needs
• The required video production skills and how they can be developed
• What equipment is required to get started and what you will need later
• How to work with clients to write scripts
• The best practices to keep your video shoot running smoothly

Audience:
Novice and intermediate designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Word, PowerPoint, DSLR cameras, LED lighting, Adobe Premiere, Adobe After Effects, and Articulate Storyline 2.

Video has long since been a medium that evokes emotion and sells products through dynamic storytelling. In the past, however, it has been a passive medium. Fortunately, new knowledge and advancements make it possible to create more interactive video outputs.

In this session, you will learn how video can be leveraged in eLearning and mLearning simulations effectively to teach a skill or change a behavior. You will view examples of how video is used to demonstrate and simulate a task or behavior. You will learn tips and techniques that experts use when designing, producing, and developing video simulations for eLearning and mLearning courses. You will learn about practical tools you can use in the design and development of video-based simulations in your next training project.

In this session, you will learn:

• How video simulations can teach a skill or change behavior
• How to plan for video simulations in your training project
• How to design video simulations efficiently
• What tools can be used to produce video
• What tools can be used to add video simulations into your eLearning or mLearning course

Audience:
Novice to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Storyboarding tools like Microsoft Word, PowerPoint, and Branchtrack. Development tools like Captivate and Storyline.

There is plenty of research about the increasing use of video to engage learners and drive performance. The thirst for video content is effectively shown in some startling stats: YouTube is the second-most used search engine with over 1 billion-plus unique users every month; and online video is forecast to account for 60 percent of all web data by 2020. When video is the most popular, shareable form of media content, how can you explore the learning opportunities the technology affords?

In this session, you will explore various techniques and practical insights learned from working with this technology. You will also explore concepts from learning and instructional design, psychology, and technology. You will learn how certain forms of video narrative and interactive enhancement lend themselves to certain learning requirements, such as how flow states can be induced in learners through certain techniques. You will leave the session understanding how these elements interact to create rich, engaging learning experiences.

In this session, you will learn:

• About advances in technology that let L&D professionals enhance the learning potential of instructional videos with interactive technology
• What types of interactive video are suitable for certain types of learning need
• How certain situational cues can be manipulated via interactive video to induce flow states in the learner
• How to create an immersive learning environment, combining both storytelling and games
• How to employ game development processes, such as pace, scoring, video/graphical interactions, and fun
• How to use storytelling techniques and how to create a production process distinct to interactive narratives

Audience:
Intermediate to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
N/A

Whether it is educating the public about a hobby, product, or public service, informal learning is becoming an increasingly important channel. The options for distributing video-based informal learning content have grown. YouTube, Apple TV, Amazon Fire TV, Roku, and other devices all provide important pathways to reach consumers and learners. Despite the number of channels now available, not all channels are appropriate to reach all audiences.

In this session, you will learn the pros and cons of using video channels, including YouTube. Inexpensive and free options will be highlighted for those just getting started and in need of low-budget alternatives. Learn how Stanford University, MIT, and numerous other prestigious learning institutions are streaming video content. You will leave this session with a better understanding of the streaming video and on-demand video ecosystem, which will help you identify opportunities for advancing organizational learning.

In this session, you will learn:

• The art of obtaining maximum viewership by streaming your learning content across channels
• How providing free informal learning content can help you grow your eLearning development practice
• How to start developing and streaming free content, even with a low budget or none at all
• How big institutions are using the opportunities in the video distribution ecosystem

Audience:
Novice to advanced project managers, managers and directors.

Technology discussed in this session:
YouTube, Roku, Amazon Fire TV, Apple TV, podcasts, and mobile.