You know that making your online training more interactive could produce tremendous results. But maybe your company is very conservative, maybe a previous gamified training went horribly wrong, or maybe you’re just not sure how to make existing material more engaging. How can you get the leaders and learners at your organization to trust you to turn training content into meaningful game-like experiences?

Gamification is an important and powerful strategy for influencing and motivating people. Unfortunately, many people think that gamification means just adding a game to their learning program or making a computer or video game. Because of this confusion, combined with a lack of real-life case studies of gamification successfully applied to learning programs, most L&D professionals do not understand how to deconstruct games to effectively drive the learning and behavior they want or need.

Your employees did the compliance training, the required certification, the new module, etc., but a week later you realize that they retained nothing. They were watching Netflix on their other screen, or they only remembered the content long enough to take the quiz at the end. Companies often overlook content that begs to be gamified—the very niche, complex, or boring content. Your new-hire orientations, compliance training, required or annual certifications that your employees are completing because they have to, are the exact trainings that require your game design investment to ensure the content isn’t glossed over—and that your employees actually learn and retain the content and skills they need to succeed at work.

Many people in the eLearning field are trying to use gamification and serious games to spark employee engagement and drive learning retention. Everyone is working to make the best serious game that will enhance the learning objectives and retain learning. The biggest setbacks for some of these serious games and gamified learning experiences have been little to no planning, tough-to-pinpoint metrics, little to no implementation strategy, and insufficient or nonexistent post-deployment support.