Learners are distracted with daily competing priorities and struggle to retain information presented through digital learning. Ebbinghaus’ forgetting curve shows that retention rates are abysmal. Educators and instructional designers are pressed for time and resources to deliver learning that maximizes retention and desired outcomes.

Many eLearning professionals are attempting to use gamification and serious games to spark employee engagement and drive learning retention; it seems everyone is working to make the best serious game that will enhance learning objectives and retention. The biggest setbacks for some have been little to no planning, tough-to-pinpoint metrics, little to no implementation strategy, and insufficient or nonexistent post-deployment support.

Gamification is a multibillion-dollar business that has touched a wide variety of fields, but especially learning and development. At the same time, according to research from Gartner, approximately 80 percent of gamification projects fail. So how can you use gamification in a way that’s actually successful? You need to think like game designers and go beyond the buzzwords and definitions.

It’s harder and harder to catch the attention of learners, especially field sales representatives. It is also difficult to encourage them to practice important skills like sales techniques and how to speak with customers in different situations. While they need to practice these critical skills to succeed in their roles, they don’t always take the time to do so. What could engage this audience?

Poor leadership is a significant drain on organizations, with some estimates claiming it costs the US economy billion of dollars a year. That’s why leadership development remains a top priority for many companies. But while organizations want to invest in this training, in many cases the training they offer doesn’t fully meet the needs of the leaders taking it. So where should you look for inspiration on how to make your leadership development more effective? Games!

Many instructional designers would like to incorporate games into their projects but aren’t sure how to get started and often find the prospect of designing a game to be intimidating. What are the various approaches to instructional game design? How do you determine which approach is most appropriate for your instructional need, taking into account your budget and timeline? And how do you get started designing a game?

Yesterday’s sales enablement strategies are no longer enough for the “new normal” that most L&D professionals face. The marketplace grows more competitive each year, and the regulatory landscape is always shifting. Trainers must help reps become trusted partners to their customers, and that means moving beyond just features and benefits selling.