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In addition to heading Schell Games, Jesse Schell is a faculty member at the Carnegie Mellon University Entertainment Technology Center and the author of "The Art of Game Design: A Book of Lenses," which Game Developer Magazine named book of the year in 2008. Jesse formerly served as Creative Director of the Disney Imagineering Virtual Reality Studio. Upon founding Schell Games, he's continued to help design and develop interactive theme-park attractions as well as widely recognized mass-market massively multiplayer online (MMO) games and other projects. Jesse can also juggle five balls while playing the harmonica.